Information architecture is the science some would insist art of defining the structure, organization, navigation, labeling and indexing of a Website. It is the role of the information architect to decide how a site should be structured, what kind of content it should host, and how to accommodate future growth. Information architectures (IAs) are in the websites we use, the apps and software we download, the printed materials we encounter, and even the physical places we spend time in.
An Introduction to Information Architecture
