An organization’s capacity to execute its strategy depends on its “hard” infrastructure its organization structure and systems and on its “soft” infrastructure its culture and norms. Anything so fundamental as implementing a new or different strategy involves aligning the organization’s culture with the requirements for competent strategy execution. These are the fundamental choices that a corporate strategy comprises and they should frame and guide all the decisions that a company’s corporate executives, functions and staff make every day, including how they run the place, what markets they enter, how they measure success, and so on.
Implementing and Executing strategy in Culture and Leadership
