MarketingDecision making and buyer behaviour process Decision making and behaviors of buyers and consumers in the exchange process. Both cognitive- and habit-based models of decision making are reviewed and discussed in…
EconomicsDefinition of Economics Definition of Economics “Economics is a study of how men and society ‘choose’ with of without the use of money, to employ scarce productive uses…
ManagementSole Proprietorships The oldest most common form of private business ownership in the world is the sole proprietorship .A sole proprietorship is a business owned and managed…
FinanceRisk returns Turn off Introduction: Portfolio objectives center on risk return trade off between the expected return the investor want (return requirements) and how much risk they are willing…
ManagementMaslow’s hierarchy of needs Maslow’s hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation. Maslow subsequently extended…
FinanceRatio Analysis Introduction: The focus of financial analysis is on key figures in the financial statements and the significant relationship that exists between them. The analysis of…
MarketingMcDonalds Strategic Marketing Mix Introduction: When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in 1948, they never could have imagined the extraordinary growth…
Human Resource ManagementPurpose of Training and Development Training is defined by Wayne Cascio as “training consists of planed programs undertaken to improve employee knowledge, skills, attitude, and social behavior so that the…
Human Resource ManagementLimitations of performance appraisal Performance appraisals are a part of career development and consist of regular reviews of employee performance within organizations.Performance appraisal is defined by Wayne Cascio as…
ManagementSmall Business Management Small business Small business is an integral part of the total business scene in any country. Though small in size such business activities cover almost…
BankingHistory of Standard Chartered Bank Introduction: Standard Chartered Bank (SCB) PLC is an international bank group that is incorporated in the UK with its Headquarters at 1 Alderman buries Square,…
MarketingTourist Attraction in Bangladesh Introduction: The Capital of Bangladesh is Dhaka with its exciting history and rich culture. Know the world over as the city of mosques and Muslim,…