Sales Force Recruitment and Selection

Sales Force Recruitment and Selection

Different sales jobs require different skill sets, and this suggests people with different personality traits and abilities should be hired to fill them. In companies…
Organizing the Sales Effort

Organizing the Sales Effort

Organizing the activities and management of the sales force is a major part of strategic sales planning. Until recently, however, significant cultural and organizational restructuring…
Brand Image Analysis of Electrodes of BOC Bangladesh Limited

Brand Image Analysis of Electrodes of BOC Bangladesh Limited

The BOC group began its business life in England in 1886 name as the Brin’s Oxygen Company. This research briefly present on brand image analysis…
Presentation on Fujitsu Marketing Plan

Presentation on Fujitsu Marketing Plan

The aim of this study is to present on Fujitsu Marketing Plan. The Modern civilization has come to an end every step. At first work had been…
Theory of Consumer Choice

Theory of Consumer Choice

Consumer Choice  Theory of the budget constraint depicts the limit on the consumption “bundles” that a consumer can afford. The theory of consumer choice is the…
Lecture on the Marketing Mix

Lecture on the Marketing Mix

The marketing mix deals with the way in which a business uses price, product, distribution and promotion to market and sell its product. It is one…
Assaying the Advertising Effectiveness Square Consumer Products

Assaying the Advertising Effectiveness Square Consumer Products

Introduction: Advertising ensures brand and product awareness to be heightened, gaining customer recognition and acceptance of brand value of the business organization. It is a…
Lecture on Perception

Lecture on Perception

Prime purpose of this lecture is to present on Perception. Perception is the ability of perceptual systems to recognize the same object from widely varying sensory inputs.Individual people…
Practice Sample Development and Marketing Approach to New Buyer

Practice Sample Development and Marketing Approach to New Buyer

INTRODUCTION Objective:  To know about various garments accessories of Radiance Group of company.  To identify the problems of the merchandising section of Radiance Group of…
Overall Banking Activities of Exim Bank Based on Marketing Strategy

Overall Banking Activities of Exim Bank Based on Marketing Strategy

Executive Summary Development of the economy of a country depends on disciplined, modern and dynamic banking system. Banks are one of the most important balancing…
Marketing Strategy of DBBL Card Products

Marketing Strategy of DBBL Card Products

Executive   Summary Term Paper is the pre-requisite for the EMBA Program. Classroom discussion alone cannot make a student perfect in handling the real business situation.…
Marketing Promotional Strategy of Pharmaceutical Industries in Bangladesh

Marketing Promotional Strategy of Pharmaceutical Industries in Bangladesh

Executive Summary Pharmaceutical company is one of the leading export earning sectors in Bangladesh. The economy is mostly depended on export earning since it facilitates…
Load More