Major objective of this article is to explain why small businesses consider Experiential Marketing. Experiential marketing is a cross-media promotional activity which encourages two way connection and direct physical immersion in a brand. Experiential marketing is a relatively young marketing self-control, but is growing rapidly because it ticks much of the right boxes. Compared to mass media campaigns, experiential events tend to communicate on a bit more personal level, generate a deeper higher level of emotional engagement, result in better conversions, and all at relatively low cost. Experiential marketing activities can consist of high profile invite solely events to tasters with a local farmer’s market.
Why Small Businesses Consider Experiential Marketing
