Regulatory focus theory is a persuasion theory which focuses on a person’s perceptions on decision making. It’s basically revolves around the enthusiasm of a person and how the person reaches his goal. This theory roots into the concepts of regulatory fit theory where a person while making a decision experience a feeling which makes the choice appropriate in a particular situation. Regulatory focus theory emphases on persuading on reaching a goal while keeping particular individual’s standards, and is determined void of anything negative.
Regulatory Focus Theory
