General purpose of this report is to analyze the promotion activities of some selected private commercial banks in Bangladesh. Other objectives are discuss the promotion tools applied by private commercial banks in Bangladesh and find out whether there is any difference in promotion mix among five banks in Bangladesh. Promotion can be a form associated with corporate communication that benefits several steps to help reach a targeted audience using a certain message to achieve specific organizational objectives. Here explain some Promotional Activities format, they are Bill board advertisements in different locations, Advertisement in different television channels, News paper advertisement, In different magazines and Advertisement in radio stations.
Promotional Activities of five different Private Banks in Bangladesh
