Operation Along with Banking Services of HSBC Bank

Introduction

The HSBC Group was born from one small Idea a local bank serving local needs. In March 1865, HSBC opened Its doors for business In Hong Kong and today It welcomes customers all over the world.

The Intervening years have formed the character of HSBC. Its experiences have created Its core strengths of resilience, adaptability and capability for Innovation. A glance at its history explains why it believes in capital strength, strict cost control and In building long-term relationships with customers. HSBC has weathered change in all forms — revolutions, economic crises, new technologies – and has adapted to survive. Growth has come organically and through strategic acquisitions, and these purchases have brought their own strengths and cultures to the Group.

The resulting corporate character of HSBC enables It to meet the challenges of the financial world of today and tomorrow.

History:

Headquartered in London, HSBC Holdings plc is one of the largest banking and financial services organizations in the world. HSBC’s international network comprises over 10,000 offices in 83 countries and territories In Europe, the Asia­ Pacific region, the Americas, the Middle East and Africa.

Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; consumer finance; commercial banking; corporate, investment banking and markets; and private banking. At 30 June 2007, the Group’s total assets amounted to US$2,150 billion. It has 315,000 employees and over 125 million customers around the world.

Although the Group’s holding company, HSBC Holdings plc, was formed as recently as 1991, many of Its principal constituent companies opened for business over a century ago and have long experience In their home and International markets. The story of the growth and ‘development of these companies is rich In variety and achievement, with an International pedigree that is unique In banking history.

The making of the modern HSBC Group:

When The Hongkong and Shanghai Banking Corporation acquired the Mercantile Bank and The

British Bank of the Middle East In 1959, It laid the foundations of today’s HSBC Group. In these acquisitions and, by the later investment In Hang Seng Bank In 1965, the bank grew and diversified through subsidiary companies with their own experience and expertise.

In the late 1970s, this ‘group’ approach was a key factor In the strategy for expansion In markets where previously The Hong Kong and Shanghai Banking Corporation was not well represented, particularly In North America and Europe. In the United States, this expansion centered on the

purchase  a 51 per cent shareholding in Marine Midland Bank in 1980. This purchase, at a cost of US$314 million, nearly doubled the Group’s assets, from HK$128 billion to HK$243 billion. The remaining shares were purchased In December 1987, making Marine Midland the Group’s principal subsidiary In the United States.

In Europe, The Hong Kong and Shanghai Banking Corporation sought a partnership similar to its investment in Marine Midland. In 1981, its plans to acquire the Royal Bank of Scotland, countering a bid from Standard Chartered Bank, were thwarted when the UK Monopolies and Mergers Commission ruled against both bids. six years later, however, the bank signaled Its continuing interest in the major British banks when it purchased a 14.9 per cent interest in Midland Bank. A co-operation agreement between the bank and Midland allowed the two banks to consolidate and rationalize their international catties by reciprocal transfers of business as, for example, the transfer of Midland Bank Canada to Hong Kong Bank of Canada in 1988.

The formation of HSBC Holdings plc In 1991, creating a holding company for the entire Group with its shares quoted in London and Hong Kong, showed that the Group viewed Europe and the London market in particular, as a vital part of its future development. This strategy was made dear when, in March 1992, HSBC Holdings announced that It would make a recommended offer for full ownership of Midland. In late April Lloyds Bank, one of the other British clearing banks, indicated that It was also considering an offer for Midland. That possible offer was dropped shortly after HSBC announced Its final offer In June 1992, valuing Midland at £3.9 billion. The offer became unconditional In July, the Group’s total assets from £86 billion In 1991 to over £170 billion In 1992.

HSBC’s acquisition of Midland created one of the largest finandaf organizations of Its kind in the world. Attention now turned to integrating and consolidating the business of the enlarged Group. HSBC was spending keen to see a synergy of the Interests of the major subsidiary companies. Treasury operations In London, New York and Tokyo were integrated and common standards In technology were Introduced. Similarly, between 1992 and 1994, HSBC drew together Its activities In merchant banking, securities and asset management~ and then enhanced its private banking and securities custody business. In each of these areas of business, the enlarged Group benefited from a greater level of co-ordination and a commitment to effective technology and training. The results of these efforts were reflected In HSBC’s performance, with profits attributable to shareholders increasing from £586 million in 1991 to more than E2,000 million In 1994.

An important result of the acquisition of Midland was the transfer in January 1993 of the Group’s head office — but not that of The Hong Kong and Shanghai Banking Corporation Ltd — from Hong Kong to London to meet the requirements of the UK regulatory authorities. Although the Bank of England now became the lead regulator for HSBC Holdings, the banking subsidiaries continued to be regulated locally in their country of operation. HSBC’s traditional concern for rapid decision-making and local accountability meant that the new Group Head Office In London provided only the essential central functions, such as strategic planning, human resource managements legal and company secretarial and financial planning and control. In 19g8, HSBC announced that these head office functions, together with most of the Group’s London-based businesses and operations, would be relocated to a new headquarters building In London’s Docklands. The 45-storey tower, designed by Foster and Partners, was officially opened In April 2003. The new building quickly brought advantages in communications, logistics and working conditions for some 8,000 HSBC staff.

In the late 1990s and early 2000s, HSBC vigorously developed Its role as one of the world’s leaders In banking and financial services Its strategy of ‘Managing for Value’ emphasized the Group’s unique balance of business and earnings between the older, mature economies and the faster-growing emerging markets. The creation of new subsidiaries in South America In 1997, for Instance, extended HSBC’s reach In emerging markets, as did the acquisition of all of Lloyds 158’s assets relating to Brazil In 2003.

In contrast, the acquisition In 1999 of Republic New York Corporation and Safra Republic Holdings S.A. for US$9.85 billion reinforced HSBC’s presence In the highly developed markets of the United States, Switzerland and Luxembourg. The third-largest deposit-taking bank In the New York metropolitan area and a leading name in private banking, Republic matched HSBC’s aim of delivering wealth management In key financial centers around the world. A further major Investment followed when HSBC announced in April 2000 a US$11 billion recommended offer for Credit Commercial de France (CCI). Established In 1894, CCF brought Into the Group a network of 650 branches In France and greatly strengthened HSBC’s presence In the euro zone.

In November 1998, HSBC announced the adoption of a unified brand, using HSBC and Its hexagon symbol nearly everywhere It operates, with the aim of enhancing recognition of the Group and Its values by customers, shareholders and staff throughout the world. The branding Initiative allowed HSBC to develop new services and products on a worldwide scale, all beating the Group’s Identity.

Launched In 2000, HSBC Premier provides round the- clock International services for the Group’s most valuable personal customers. The HS8C brand has also proved Its worth in a series of global marketing programmers and sponsorship. Since 2002, the HSBC identity has carried the strap line ‘the world’s local bank’ emphasizing the Group’s experience and understanding of a great variety of markets and cultures.

Although HSBC’s acquisitions and growth since 1992 had brought greater geographical balance, Its position in North America did not yet match Its prominence In Asian and European markets. As

a platform for growth In that region, In 1999 the shares of HSBC Holdings plc were listed on the New York Stock Exchange In parallel, HSBC’s share structure was simplified by introducing a single class of ordinary shares denominated in US dollars. Acquisitions were also essential to a larger role In the region and In 2003 the purchase of Household International, Inc added substantially to the Group’s business and profile; Household’s network of over 1,300 branches provided consumer finance to over 53 million customers.

The Investment In North America was matched south of the border by a series of purchase. In 2002, HSBC acquired and recapitalized Grupo Financier Bital In Mexico and In 2006 purchased Grupo Banlstmo. Based In Panama, Grupo Banistmo was the leading banking group In Central America and gave HSBC access to new markets, with offices In Colombia, Costa Rica, El Salvador, Honduras and Nicaragua.

Despite Its adventures overseas, HSBC still has a dear focus on its place of birth. In 2005 HSBC celebrated 140 years of business In China and continues to grow in the region. The branch network In China expanded to 62 outlets by the start of 2008, and new products and services were provided to the growing customer base, Including offering reminding services to Chinese citizens. In April 2007 HSBC announced the formation of a locally incorporated bank – HSBC Bank (China) Company  limitted – and in the same year received permission to become the first international bank to establish a bank in rural China. HSBC has also built up a network of strategic partners In the region, taking significant stakes In Bank of ShanghaI (2001), PIng An Insurance Company of China (2002), and Bank of CommunIcations Limited (2004).

HSBC reinforced Its long-standing commitment to the environment in 2004 when It became a founder member of the climate Group and, In the following year, achieved its target of becoming the first major bank to become carbon neutral. Major programs are In place to embed sustainable practices Into the everyday business of the Group, Including Issuing lending guidelines for environmentally sensitive sectors such as forestry and chemicals. This work gained recognition In 2007 when HSBC won the first Financial Times Sustainable Banking Award.

Today HSBC occupies a leading position In the world of banking and finance with an International network that spans six continents. Its distinctive history and experience places HSBC In a strong position to meet the challenges of the rapidly changing business environment of the ₂₁d century. HSBC has traveled a long way since Its beginnings in 1865 – from a small local bank to the world’s local bank

Principal members of the HSBC Group

HSBC’s International Network:

The HSBC Group’s International network comprises of some 9,500 offices in 79 countries and territories. A brief list is executed below:

COUNTRY CLASSIFICATIONS:

To ensure that key resources (management time, capital, Human resources and Information technology) are correctly allocated and that the exchange of best practice is accelerated between entitles, the group has classified the countries where It operates into 3 categories: the large, the major and the international.

These classifications are a function of sustainable, attributable earnings, the number of retail clients, balance sheet and size of operation. A brief presentation of this classification Is shown below:

HSBC Principal Business Entities:

The group Is represented by different business entitles In over 83 countries and territories around the world. It would be difficult to list them all Individually so the name of the major entitles Is shown on the following page a Long with their region and volume of operation.

KSBC Group Vision:

•    To become the world’s leading financial service company

•    To balance group earnings between the OECD and the emerging markets.

HSBC Group Mission:

To be the Bonding Company that guarantees in the market to satisfy appropriately and professionally the bonding needs of our obligors and the assurance of timely fulfillment of our bond to our beneficiaries.

HSBC Group Values:

•   Long term, ethical client service

•   High productivity through teamwork

•   Confident and ambitious sense of excellence

•   International character, conservative orientation

•   Capable of creativity and strong marketing

HSBC’s Business Principles & Values:

The HSBC Group is committed to five Business Pimples:

•   Outstanding customer service;

•   Effective and efficient operations;

•   Strong capital liquidity;

•   Conservative lending policy;

•   Strict expense discipline;

HSBC also operates according to certain Key Business Values:

•   The highest personal standards of Integrity at all levels;

•   Commitment to truth and fair dealing;

•   Hand-on management at all levels;

•   Openly esteemed commitment to quality and competence;

•   A minimum of bureaucracy;

•   Fast decisions and Implementation;

•   Putting the Group’s Interests ahead of the individual’s;

•   The appropriate delegation of authority with accountability;

•   Fair and objective employer;

•   A merit approach to recruitment/ selection /promotion;

•   A commitment to complying with the spirit and letter of all laws and regulations;

•   The promotion of good environmental practice and sustainable development and commitment to the welfare and development of each local community.

HSBC Brand & Corporate Identity:

The Hexagon logo of HSBC derives from HSBC’s traditional flag, a white rectangle divided diagonally. Like many other Hong Kong company flags in the last century, the design of the flag was based on the cross of ST. Andrew, The Patron Saint of Scotland.

HSBC brand & corporate Identity represents what HSBC wants Its brand to mean to Its customer. It is derivers from the groups:

Corporate Character

HSBC Is a prudent, cost conscious, ethically grounded, conservative, trustworthy International builder of long term customer relationships.

Basic Drives

Higher productivity, Team Orientation, Creative Organization & Customer Orientation.

Vision

To be the world’s leading financial company. The essence of HSBC brand Is Integrity, trust and excellent customer service. It gives confidence to customers, value to Investors & comfort to colleagues.

HSBC in Bangladesh:

HSBC obtained license from Bangladesh Bank on The HSBC Asia Pacific group 1 April 1996 to conduct banking business In the country and commenced formal banking operations on 3 December 1996 through opening a branch at Dhaka. In Bangladesh , the HSBC Group Is represented by Hong Kong bank , which has Its head office In Hong Kong and a holding company, HSBC holding plc which is incorporated in England on 41 December 2000, total capital and reserve of HSSC In Bangladesh were BDT 535.7 million , which comprised capital BDT. 441.6

million and supplementary capital BDT. 94.2 million.

Realizing the huge potential and growth In personal banking industry In Bangladesh, HSBC extended Its operation to the personal banking sector In Bangladesh and within a very short span of time it was able to build up a huge client base. Extending its operation further, HSBC opened two branches at Chittagong, six branch offices at Dhaka (Guishan, Kawran Bazar, Mothijheel, Dhanmondl, Uttara and Banani) and one branch in Sylhet.

HSBC Bangladesh is under strict supervision of HSBC Asia Pacific Group, Hong Kong. The Chief Executive Officer of HSBC Bangladesh manages the whole banking operation of HSBC in Bangladesh. Under the CEO there are heads of departments who manage specific banking functions e.g. Personal banking, corporate banking, etc. Currently HSBC Bangladesh Is providing a wide range of services both two Individual and corporate level customers. In the ‘,‘ear 2000, the bank launched a wide array of personal banking products designed for all kinds of (middle and higher-middle Income) individual customers. Some such products were Personal loans, car loans, etc. Recently the bank launched three of Its personal banking products – Tax loan, Personal secured loan & Automated Tele Banking (AIB) service. These products are designed to meet the diverse customer needs more completely.

HSBC In Bangladesh also specializes In self-service banking through providing 24-hour ATM services. Recently It has introduced Day & Night banking by Installing Easy-pay machines in Banani, Uttara and Ohanmondi to better sadist’s the needs of both customers and non-customers. In total HSBC currently has 22 ATM’S and 6 Easy-pay machines located at various geographical areas of Dhaka & Chittagong.

HSBC Bangladesh at a Glance:

Name of the Organization:                   The Hong Kong Shanghai Banking

Corporation  Bangladesh LTD

Year of Establishment                        1996

Head Office:                              AnchorTower, 1/1-B, Sonargaon

Road  Dhaka 1205, Bangladesh

Nature of the organization:                  Multinational Company with

subsidiary group in Bangladesh.

Capital:                                              Paid up capital: BDT. 4380 million

                                                          Deposit – BDT. 4,980 million

                                                          Advance — BDT. 3,255 million

Shareholders:                                     HSBC group shareholders

Products                                            Savings & deposit services.

                                                          Personal Loan products.

                                                          Corporate and Institutional services.

                                                          Trade services

Number of OMces:                    9 (Dhaka: Kawran Bazar, Motljheel,

Guishan, Dhanmondl, Uttara, Banani, Chittagong:

                                                          Osman Court, GEC and Sylhet)

Number of ATM’s:                              22

Number of Easy Pay Machines: 6

Number of employees:                        835

Technology                                        Offers Phone Banking Services and

full online banking from branch to branch and also from Dhaka to Chittagong.

Service Coverage &

Customers:                                        Serves Individual and corporate

customers within Dhaka & Chittagong and Sylhet

Financial Services:

It means any service or product of a financial nature that Is subject to, or governed by, a measure adopted or maintained by a party or by public body that exercises regulatory or supervisory authority delegated by law and Including, but is not deposit – taking; loan and Investment services; Insurance; estate, trust and agency services ; securities; and all forms of financial or market intermediation Including , but not limited to, the distribution of financial product

HSBC Bangladesh Offices & ATM Centers:

HSBC Bangladesh currently provides services from three of its full service branches one In Dhaka, Chittagong and Sylhet. Besides these offices there are four personal banking Booth offices located at Gulshan, MotiJheel and Dhanmondi and another one Is in Chittagong. There are currently 11 ATM’S operating In Dhaka, 2 in Chittagong and 1 In Sylhet. The list of these offices Is shown below along with there their addresses:

Branches& Booths:

• Dhaka Main Office (Full service branch with one ATM)

          AnchorTower, Sonargaon Road – Dhaka

• Guishan Office (Personal Banking Booth with one ATM)

         Gulshan Avenue, Dhaka

• Motjjheel Office (Personal Banking & Remittance office with one ATM)

              CityCenter, Motijheel- Dhaka

• Dhanmondl Office (Personal Banking Booth with one ATM) Road-27, Dhanmondi-Dhaka
• Uttara Office (Personal Banking Booth with one ATM)

Plot No.: 4/A, Road No.5, Sector -4, UttaraModelTown

Dhaka-1230.

• BananI Branch (Personal Banking Booth with one ATM)

[Will stat from 01 July 2008]

• Chittagong Office (Full service branch with one ATM) Osman Court, Agra bad — Chittagong
• SyIhet Office

          Coushatta, Sylhet

Offsite ATMs

1.       Uttara model town, Uttara – Dhaka

2.       Mumtaz plaza, Dhanmondi – Dhaka

3.       Kamal Ataturk Avenue, Banani – Dhaka

4.       ConcordTwinTowers, Shantinagar – Dhaka

5.       GEC arde – Chittagong.

6.       Hotel Westin -Gulshan#2 – Dhaka

7.       BFC- Gulshan #2- Dhaka

8.       Radisson Water Garden Hotel-Dhaka

9.       Hotel Sheraton – Dhaka

10.     Mlrpur 10, Dhaka (will start from 01 July 2008)

11.               Dhaka Old Town, Dhaka (will start from 01 July 2008)

Personal Financial Services (PFS):

PFS Is the most flourishing department of HSBC Bangladesh. This department basically deals with the management of products and services offered to the In individual consumers. Within a span of only seven years, HS8C~ PFS has grown tremendously and Is still growing with Its innovative products and service offerings. Manager of PFS, Mr. Shafliat Hossain, Head of this department He Is the person behind the astounding growth of PFS department in HSBC Bangladesh. Chief of PFS manages and supervises the Personal Banking activities of the brand, network of HSBC Bangladesh. The 9 branches of HSBC basically deal with the personal banking activities and provide various accounts service.

Branch Network

There are seven branches of HSBC, 6 situated at different place in Dhaka and 2 at Chittagong and another is in Sylhet. Only the Dhaka office (head office) branch & Chittagong branch deals with both corporate and personal banking. The other 5 offices only deal with the personal banking activities. There functions are to provide various financial services to the consumers. These Including customer services, sale of various PFS products, opening new accounts, providing cash, remittance and other teller services, etc. the branches are quite decentralized for better delivery of services to customer and have their own premises and facilities. Branch managers head these branches. Each branch Is staffed with Its own team of employees₁ A great deal of teamwork Is seen within these brandies. ATM’S are situated with each branch premises.

ATM Centers   

The ATM center ensures smooth operation of the ATM machines that are located at Dhaka, Chittagong and Sylhet The ATM center is responsible for regular replenishment of the off-site ATM’s and serving of all the ATMs. Currently a total 22 ATMs are in operation. The ATM center also deals with issuance, termination and servicing of the ATM cards. Basically, the ATM center Is the department that is solely responsible for all the activities related to ATM and Is the facilitating department that enables customers 24 hour banking support.

Product and Service

HSBC Bangladesh carries out all traditional functions, which a commercial Bank perform such as Mobilization of deposit, disbursement of loan, investment of funds, financial export & import business, trade & commerce & so on. Besides it also offers some specialized services to Its customers. Products & services offered by HSBC can be categorized according to the customers they serve. Thus two major groups can be Identified. They are — individual customers or consumers & corporate customers or organizations. An In-depth analysis of HSBC’s product and services In Bangladesh Is presented In this section. First of all, the liability products of the bank are discussed. Then, the various products and services of personal banking division will be presented. The summary of all the products and services of HSBC Bangladesh Is displayed In the following page with the help of a diagram.

Products& Services of HSBC

HSBC Bangladesh carries out all traditional functions, Which a commercial Bank performs such as Mobilization of deposit, disbursement of loan, investment of funds, financing export & Import business, trade & commerce & so on. Besides it also offers some penalized services to Its customers. Products & services offered by HSBC can be categorized according to the customers they serve. Thus two major groups can be identified. They are – Individual customers or consumers & corporate customers or organizations. An in-depth analysis of HSBC’s product and services In Bangladesh Is presented In this section. First of all, the liability products of the bank are discussed. Then, the various products and services of personal banking admission will be presented. The summary of all the products and services of HSBC Bangladesh Is Mowing with the help of a diagram.

Personal Banking Products: Liabilities

The financial products of HSBC can be categorized into two groups – Asset products and liability products. Asset products are the various types of credit and loan schemes offered to consumers whereas the liability products consist of all the savings and deposit schemes offered to customers. In the following section, the liability products of HSBC are described briefly:

Savings Accounts    

This Is a depository account basically designed for small-scale savers. This Is an Interest bearing account and the features of this account are as follows:

• Opening balance Taka 50,000/
• Average balance that should be maintained: Taka 50,000/
• Interest bearing (from 4% – 5.25%). One of the unique features of HSBC savings account is that interest is calculated on daily outstanding balance and Is credit to customers account every six months.
• No restrictions on number of Transactions
• No yearly ledger fee
• Free ATM card and phone banking service
• Documentation required to open the account: one pp-size photograph, filled account opening form, passport copy & check/cash of Taka 50,000/-
• Can be opened only by Bangladesh and dual citizens in single or joint names.

Current Accounts

This is also a depository account basically designed for various customers. This Is a non interest bearing account and the features of this amount are as follows:

• Opening balance Taka 50,000
• Average balance that should be maintained: Taka 50,000
• No restrictions on number of Transactions
• No yearly ledger tee
• Non Interest bearing
• Free ATM card and phone banking service
• Can be opened only by:
• Individuals (Joint or single)
• Partnership companies
• Limited Companies
• liaison offices
• NGO’s
• Documentation needed: various kinds of documents are needed for the companies such as memorandum of association, board resolution, etc. however the requirements for Individuals are same as the savings account

 Short Term Deposit: (STD)

These accounts are opened mostly by the organizations. Organizations normally maintain current accounts In the banks. They need to transact bulk amount regularly that’s why, current account fits with their requirements. As current accounts do not provide any Interests and as the organizations cannot have savings account, they are deprived of earning any Interest despite having huge deposit In their accounts. ‘Short-term deposit’ accounts enable them to earn interests from their accounts. These kinds of accounts share some properties of both current and savings accounts. The account provides interests, which are like the savings accounts, and the holder can withdraw any amount any time from his account, which Is a property of the current account. Individuals especially, businessmen maintain such accounts.

Fixed deposit

It is also known as term deposits. These deposits are made In the bank for a fixed period of time. This period of time should be sped fled in advance. The bank needs not maintain cash reserves against these deposits & therefore, it offers Interest rates that are higher than the savings accounts.

Residents Foreign Currency Current accounts

80 nationals residing abroad open this account Foreign nationals residing abroad or In Bangladesh, Foreign firms registered abroad, Bangladeshis working In multinationals at Bangladesh and receiving salary In FC can also open such account. The account Is non-Interest bearing and there are various kinds of restrictions for withdrawals and deposits. The account can be maintained In Euro (EUR), Pound Sterling (GBP) and US Dollar (USD).

Non-resident foreign currency accounts

These are time deposit interest bearing accounts. All non-resident Bangladeshi nationals can open them, persons having dual citizenship, shipping staffs, etc. they can be maintained In EUR, GBP & USD currencies. These accounts are strictly monitored by the central bank and restrictions exist for these accounts.

Resident foreign currency deposit accounts

Balances in these accounts are freely transferable abroad without any restriction from Bangladesh bank. Resident Bangladeshis returning from abroad can open this account within one month of his/her return.

Convertible Taka account

Diplomatic missions, UN organizations, non-profit international companies, foreign contractors & consultants, expatriate resident employees of UN missions can open these accounts. These accounts are maintained in Taka and is non-Interest bearing.

Exporters Retention quota accounts

Exporters earn foreign currency. But due to legal restriction posed by the Bangladesh bank, they cannot keep foreign currency more that $5,000. As the exporters earn bulk of foreign exchange and are deprived of the benefits of foreign currency accounts, a special kind of account Is created to benefit them. In this special type of account they can keep up to a 7% of their total amount of foreign currency exports and earn Interests according to dollar interest rates. Some other special benefits are also awarded to such customer such as free endorsements, withdrawals that are higher than the maximum limits, discounted rates for it’s, etc. They use those accounts in the purpose of remittance and other business purposes.

Other accounts

There are various other accounts that are created to meet customer demands and requirement. Such accounts are customized and restrictions on these accounts are subject to change.

Services offered to these accounts

Wide ranges of services are offered to the customers who hold these accounts  Some such services are:

• Free ATM Card, check book & phone banking service
• Cheques /Cash deposits
• Standing instruction
• Quarterly/ monthly statement of account
• Foreign currency Endorsement against travel quota and sale of Travelers Cheques (Thomas Cook).
• Issue of Solvency Bank certificate
• Payment orders, demand drafts, Telegraphic transfers.
• Inward and outward funds transfer and receiving.

Some unique services are also provided to customers using HSBC accounts. These services are Phone Banking, Self Service Banking & Power vantage Scheme.

Personal Banking Products: Assets

The personal banking division of HSBC has designed various assets products to meet the needs of individual customers. These are various loans and consumer credit schemes that satisfy and fulfill some basic purchase purpose of the individual customers. These products are described In the following sections.

Personal Credits offered by HSBC are

1.       Personal Installment Loan

2.       Car Loan

3.       Home Loan

4.       Personal Secured Loan

5.       Personal Secured Credit

6.       Credit card

Personal Installment Loan

Any purpose loan — no cash security

Eligibility:

•    Minimum monthly income BDT 15,000/-
•    2 years service in a well reputed, stable company
•    Minimum age 25 and Maximum 56

•  Valid Income proof documents must be furnished
•  Unsecured loan & no personal guarantee required
•  Minimum loan amount Is BDT 50,000/-
•  Maximum loan amount is BDT 20,00,000 or 4 times of salary
•  Interest rate will be 18% per annum
•  Maximum loan tenure is 36 months. If loan amount It BDT 4, 00,000/- or above then maximum tenure is 48 months.
•  Loan processing fee is 1% of the loan amount or BDT 1,000/- whichever is higher + stamps BDT 170/-
•  For customers maintaining relationship less than 3 months (except confirmed CEPS A/C), processing fee will be 2.5% of approved amount
•  Auto Pay customers will get discounted interest rate: 14.5% and loan amount: 6 times of salary or 2 million whichever Is lower.
•  CEPS customers will get discounted interest rate: 14.5% and loan amount: 10 times of salary or 2 million whichever is lower
•  PVA customers will get discounted interest rate: 14.5% If CEPS and PVA together then the rate will be 13.5%
•  Personal loans will be granted at discounted rates to employees of blue chip companies against assignment of terminal benefits as per agreement with employer. Loan tenure will be up to 5 years.
•  For salaried Individuals additional Income inducing rent, will be considered, provided these are substantiated with requisite documentation / evidence.
•  For businessmen more emphasis on bank statements will be given, although the TIN certificate will remain a mandatory document for income verification.
•  Bank may ask for the tax return paper on a case-to-case basis to assess the customer’s profile.
•  A current account needs to be opened by the customer before applying for Personal Installment loan
• Equivalent deposit of at least one EM! needs to be held in customer’s account to loan disbursement for all non Auto Pay / non CEPS customers.

Personal Installment Loan is any purpose loan. It has been categorized into the following:

I)       Professional Loan

II)      Lifestyle Loan

Ill)      Furniture Loan

IV)     Wedding Loan

V)      Festival Loan

The following loans with different benefits are also available under Personal Installment Loan:

i)             Travel Loan

ii)            Motorbike Loan

iii)          Student Loan

iv)          CNG Conversion Loan

Professional Loans — to meet the professional needs

Features:

• No personal guarantee or cash security.
• The loan amount ranges from BDT 50,000 to BDT 1,000,000 or a maximum of four times of the monthly income, whichever is lower.
• II is an Auto Pay customer, he can gets a maximum of four times of the monthly income up to a maximum of BDT 2,000,000.
• Competitive interest rates.
• Low processing fees.
• One can repay the loan in l2,24,36,l8 or 60 months. The loan product are based on floating interest rates which are subject to change at the banks discretion, The installment amounts may vary during the life of the loan.
• Loan against partial security Is also available

Lifestyle Loans — to add comfort to personal life

Features:

• No personal guarantee or cash security.
• The loan amount ranges from BDT 50,000 to BDT 1,000,000 or a maximum of four times of your monthly Income, whichever is lower.
• IfoneisanAutoPaycuslx,mer,hecangetslxtimesorlfhelsaCEPscustomerhe can get ten times of his monthly income up to a maximum of BDT 2,000,000.
• Competitive Interest rates.
• Low processing fees.
• One can repay the loan in 12,24,36,48 or 6o months. The loan precuts are based on floating interest rates Which are subject to change at the Bank’s discretion. The installment amounts may vary during the life of the loan.
• Loan against partial security Is also available.

Furniture Loans — to decorate home with right furniture

Features:

• No personal guarantee or cash security,
• The loan amount ranges from BDT 50,000 to BDT 1,000,000 or a maximum of four times of your monthly income, whichever is lower.
• IfoneisanAutoPaycustomer,hewillgetslxtimesorlfonelsaCEPScustomerhe can get ten times of his monthly Income up to a maximum of BDT 2,000,000.
• Onecanrepaytheloaninl2,24,36,8or6omonths.Theloanproductsarebased on floating Interest rates which are subject to change at the Bank’s discretion. The installment amounts may vary during the life of the loan.
• Loan against partial security is also available.

Wedding Loans — to fulfill dream of a perfect wedding and a good be ginning of a new life

Features:

• No personal guarantee or cash security.
• The loan amount ranges from BDT 50,000 to BDT 1,000,000 or a maximum of four times of your monthly income, whichever is lower.
• If one is an Auto Pay customer, he can get six time a CEPS customer he can get ten times of his monthly Income up to a maximum of BDT 2,000,000.
• Competitive Interest rates.
• Low processing fees.
• Loan against partial security Is also available.
• One can repay the loan in 12, 24, 36,48 or 60 months. The loan products are based on floating interest rates which are subject to change at the Bank’s discretion. The installment amounts may vary during the life of the loan.

Travel Loan    

         Documentation:

• Travel quotation
• Valid income proof documents
• Last six months bank statement Features:
• No personal guarantee or cash security.
• The loan amount ranges from BDT 50,000 to BDT 500,000 or a maximum of four times of monthly income, whichever is lower.
• If one Is an Auto Pay customer, he can get six times or if one is a CEPS customer he can get ten times of his monthly Income up to a maximum of BDT 500,000.
• Competitive Interest rates.
• Low processing fees.
• Loan against partial security is also available.
• Documentation-travel quotation along with other documents.
• Onecanrepaytheloanlnl2,24,36or48months.Theloanpmductsarebasedon

floating interest rates which are subject to change at the Bank’s discretion. The Installment amounts may vary during the life of the loan.

Motorbike Loan

Features:

• No personal guarantee or cash security.
• Loan amount ranging from BDT 50,000 to BDT 200,000 or a maximum or four times of monthly income, whichever is lower.
• If one is an Auto Pay customer, he can get six times or if one is a CEPS customer he can get ten times of his monthly Income up to a maximum of BDT 200000.
• Competitive interest rates.
• Low processing fees.
• One can repay the loan In 12,24 & 36 months. The loan products are based on floating interest rates which are subject to change at the Bank’s discretion. The installment amounts may vary during the life of the loan.
• Documentation- quotation of the motorbike along with other documents.

Student Loan 

Features

• Loan amount ranging from BDT 50,000 to BDT 750,000 or a maximum of four times of monthly income, whichever is lower.
• No personal guarantee or cash security.
• If one is an Auto Pay customer, he can get six times or If one Is a CEPS customer he can get ten times of his monthly Income up to a maximum of BDT 750,000.
• Competitive interest rates. Low processing fees.
• Onecanrepaytheioanlnl2,24,36,48&60moflths.ThelOanprOduCtSarebaSed on floating interest rates which are subject to change at the Bank’s discretion. The

installment amounts may vary during the life of the loan.

• Loan against partial security is also available.
• Documentation-copy of college/university admission paper and proof of formal acceptance by student along with other documents.

CNGConversionLoan      

Features:

• Competitive Interest rates
• Maximum loan tenure 2 years
• No personal guarantee or cash security required
• Loan amount ranging from BDT30,000 to BDT50,000

Car Loan:

Drive a good bargain before you drive a good car

Eligibility

• Minimum monthly income BDT 20,000/-
• 2 years service In a well reputed, stable company
• Minimum age 25 and Maximum 56
• Valid income proof documents must be furnished
• No personal guarantee is required
• Minimum loan amount is BDT 50,000/-
• Maximum loan amount is 4,000,000/-
• For both reconditioned car and new car loan amount will be maximum 70% of the car value
• The loan will be paid to the Car Dealer by Cashier Order
• Interest rate will be 13.0% per annum
• Maximum loan tenure is6O months (at the discretion of PFS Credit)
• Loan processing fee is 1% of the loan amount or BDT 1,000/- whichever is higher stamps BDT 170/-
• Car will be registered in Bank’s name (no joint registration)
• Comprehensive Insurance In discounted rate from selected Insurance company In Bank’s name is mandatory and automatically debited from customers account every year.
• All fees will be borne by customer
• CEPS salaried customers will get 0.5% discount in loan processing fee, i.e. 14%
• If a customer Is both CEPS and PVA then processing fee is 0.5% of loan amount
• For salaried individuals additional income Inducing rent, will be considered, provided these are substantiated with requisite documentation I evidence.
• For businessmen more emphasis on bank statements will be given, a though the TIN certificate will remain a mandatory document for income verification
• Bank may ask for the tax return paper on a case-to-case basis to assess the customers profile
• A current account needs to be opened by the customer before applying for Car Loan
• Equivalent deposit of at least one EMI and processing fee need to be held in customer’s account prior to loan disbursement for all non Auto Pay / non CEPS customers

Following Parameters are common for above loans

• Business persons can also apply by furnishing proven income source.
• Customers can choose the loan tenure (12,24,36,48 or 60 Installments)
• A current account needs to be opened by customer before applying or loan
• Prepayment Is allowed and fee for prepayment Is BDT 1,000/-
• If paid in the first 3 months of the facility offered, the charge 100% on the outstanding amount or BDT 1,000/- whichever is higher.
• Partial prepayment (at least 30% of outstanding loan) is also allowed with a fee of BDT 1,000/-
• Default fee for each missed installments is  24% on delinquent amount
• In the event of three consecutive missed Installments the account will be handed over to collections for full recovery.

Home Loan

It’s easier than ever to own your dream home

Eligibility

• Minimum monthly Income BDT 40,000/-
• Minimum age 25. The loan must end before borrower’s age reaching 57 years or retirement date, which ever is earlier.
• 2 years service In a well reputed, stable company. If the applicant has less than 2 years experience In his / her current job, previous employment record will be considered.
• This loan Is provided for completed flats I apartments – less than 20 years of age
• Valid Income proof documents must be furnished
• Income of the spouse can be combined and s/he can apply as joint applicant
• No personal guarantee is required
• Minimum loan amount is BDT 7,50,000/-
• Maximum loan amount Is 100,00,000/-
• Maximum loan tenure 1s15 years, loan must be repaid pilot to 57 years of age
• A maximum loan amount of 70% of the total value of the apartment costing up to BDT 50,00,000/- and 60% of the total value for the apartments over BDT 50,00,000/-. The total loan value of the registration cost.
• Financing for the registration cost
• The loan will be paid to the Developer I previous owner by Cashier Order
• Interest rate is 13% per annum
• Interest is calculated on a monthly reducing balance as opposed to an annual reducing balance, giving customer a lower monthly installment amount
• Loan processing fee Is 1.5% of the loan amount or BDT 20,000/- whichever is higher + stamp charge
• Security: Registered mortgage and original title deed
• Insurance: Fire, earthquake, flood, cyclone
• There Is option of disbursing funds, up to 50% of the loan amount prior to registration subject to the property being complete, as evidenced by suitable representation by a reputable developer of a qualified third party surveyor. In such cases Tri-partite
• Agreement between the Bank, Developer, and Borrower Will be taken as security In the Interim prior to registration.
• More emphasis on bank statements for businessmen will be given. Although submission of tax papers remain mandatory.
• For salaried individuals additional income Indus ding rent, will be considered, provided these are substantiated with requisite documentation I evidence.
• Exception of accepting Equitable Mortgage rather than Legal Mortgage for properties developed by the more reputable companies and as advised by our lawyers.
• Partial or full prepayment allowed
• CEPS salaried customers will get 0.5% discount in Interest rate, i.e. 13.5%
• A current account needs to be opened by the customer before applying for Home Loan.

Personal Secured Loan

Personal Secured Loan is a simple stand by loan against the lime Deposit and NRB Bonds and the loan Is repayable in equal monthly installment

 Standby loan against ND and NRB bonds (WEDBIUSO Bonds)

WEDB or USDBs issued from HSBC and other multinational banks are considered.

 Interest rate 12.5% for loan amount below BDT 5,00,000/- and 12% for loan amount of BDT 5,00,000/- and above

InterestrateagainstLCYTMDisTMDratel3%

Minimum loan amount BDT 90,000/-

Maximum loan amount 90% of LCYND amount or WEDB and 80% 01 FCY ND or USDBs.

Option of bullet repayment with quarterly interest payment Is

available. Partial prepayment Is not allowed for this facility. Bullet repayment facility allows no monthly repayment option. The quarterly interest has to be paid by the customer.

10.5% interest rate for bullet repayment PSL facility

 Processing fee against certificate Issued from HSBC Is BDT 1,000/- + stamps BDT 170/-

Processing fee against certificate issued from other banks is BDT 1,500/- + stamps BDT 170/-

 flexible tenure, maximum loan tenure is 5 years, customers can choose the loan tenure (12, 24, 36, 48, or 60 Installments)

Default fee for each missed installment is @ 24% on delinquent  amount

 In the event of three consecutive missed Installments the security

will be encased & outstanding loan amount will be realized

 Set off fee for liquidation of 3 consecutive delinquent amount is BDT

1,000/-

Partial prepayment fee is BDT 1,000/-

Early settlement fee Is BDT 1,000/- (If within 3 months -1% of the outstanding or ROT 1,000/-whichever Is higher.

Personal Secured Credit  

Credit facility against your Investments

Personal Secured Credit is a credit facility against Time Deposits and NRB Bonds that enables customers to have the flexibility to meet short-term commitments without unlocking their long-term investments

        Customers can borrow up to 90% of their ICY TMDs and WEDB value
WEDB and USDBs Issued from HSBC and other multinational banks
are considered
Minimum loan amount is BDT 90,000/-
Maximum loan amount 90% of LCY  amount or WEDB and 80% of
FCY ND or USDBs.
Processing fee against WEDB and USDBs Issued from HSBC is
BDT 1,000/- + stamps BDT 170/-
Processing fee against WEDB and USDBs issued from other banks
is BDT 1,500/- + stamps ROT 170/-
Interest rate against LCYND is ND rate + 3% and FCY ND Is 12.5%
for loan amount below 5,00,000/- and 12% for loan amount of BDT 5,00,000/- and above
Interest rate against NRB bonds 13%
Customer needs to have a current account with us to avail this facility.

Credit cards

HSBCS co-branded credit card with Prime Bank gives you the freedom to pay for goods and services without the hassle of carrying cash. The card is accepted at shops, restaurants, hotels, airlines and travel agents, departmental stores, hospitals and diagnostic centers, practically anywhere In Bangladesh displaying the MasterCard logo.

Product Name: HSBC – Prime Bank CO-branded Master Card Gold Card Card Type: Local Master Card Gold Card

Card Unit:

• Staff Card: BDT 15,000/- to 1,00,000/-
• Master Card Gold Normal: BDT 50,000/- to 1,00,000/-
•  Master Card VIP: BDT 1,00,000/- to 2,00,000/-

Higher credit limit will be granted on exceptional basis

     Eligibility:

• Primary Eligibility: Minimum BOT 25,000/- gross income from regular sources. Bangladeshi Citizen 21-65 years of age and has account with HSBC
• For Supplementary card the person has to be at feast 18 years of age
• Card Life: By default 2 years for all cards new and renewed
• Repayment Period: 26 day of every month. Maximum 50 days interest free period
• Minimum Payment Calculation
• 8% of the current balance shown on the statement or BDT 500/- which ever Is higher. If current balance Is less than BDT 500/-, then full payment
• For over limit account: 8% of the credit limit plus exceeded amount
• For overdue account: minimum of the previous statement plus 8% of the billed amount.

Fees and charges for Credit Card

     Supplementary Card: Total 9 cards can be availed. There will be no annual fee for the first supplementary card.

     Interest: 2.5%s monthly. Interest is calculated on daily basis on card accounts from posting date. If payment is paid within the payment date in full, no interest Is charged. This present a cardholder the option to enjoy a maximum of 50 days free credit facility

     Penalty for Late Payment: The billed amount needs to be repaid or the minimum as shown on the Statement of Card Account within the Payment Due Date to avoid Late Payment Fee. If payment received late for two months, the card account may be suspended.

     Penalty for Excess Limit: Minimum as prescribed. Any excess limit must be paid immediately otherwise fees may be charged twice. Interest, Excess limit Fee shall be debited to Card Account on the Payment Due Date. Any discrepancy is the statement should be reported to Prime Bank Limited, Card Division with in 10 days from the Statement Date. Else the billed amount shall be considered correct

Services of HSBC   

As one of the largest International banks in Bangladesh, HSBC has a long-term commitment to its customers and provides a comprehensive range of financial services: personal, commercial and corporate banking; trade services; cash management treasury; consumer & business finance; and securities and custody services. This is an integral and vital part of the bank. The services department ensures smooth operation and functioning within and between all the departments of HSBC. It also provides continuous support to the core banking activities of HSBC. The Manager of Services heads this department who formulates and manages various critical Issues of the services function of HSBC. He Is followed by a group of executives who are the heads of various subsidiary divisions that operate within the services department The services department is considered as the backbone of all other departments The various subsidiary divisions within this department are Administration, IT, Internal Control (IC), Network Services Center (NSC), and HUB. A structure of the services department is presented below followed by a briefing of the subsidiary divisions:

Administration      

Like that of any other organizations, the Admin department of HSBC makes sure that the organizations moves on with all its departments and staffs operating according to all the rules and regulations of the company. It also prevents any bottlenecks with in the work process and ensures smooth functioning. The admin department has two divisions – general administration and Business support services.

The general admin division Is pretty much similar to the admin departments of other companies that ensure and regulatory concerns. The business support services provide supports to the departments during employee leaves and sudden terminations so that the department can function without problems.

IT

This department gives the software and hardware supports to different departments of the bank As HSBC is engaged in online banking, the role of ii is very crucial for the bank. This department is the most active department of HSBC where employees always stand by to solve any problems in the system. The managers and executives of IT division work continuously to develop the total it system of HSBC so that it can be operated with ease, accuracy and speed.

Internal Control

HSBC has Internal auditors who visit on regular basis and submit the report to the higher authority for audit purposes. This gives different departments the chance to know their mistakes and take necessary corrective actions. Again, the Bank annually administers a company wide audit program to evaluate the overall performance of the bank in Bangladesh.

HSBC Universal Banking (HUB)

The HSBC banking system is called HUB. HSBC does the online banking and It is HUB, which sets up the parameter for that This HUB is linked with the HSBC group via satellite and each and every transaction made by HSBC within Bangladesh is being recorded at the HSBC Asia-pacific headquarters at Hong Kong via HUB. Thus the HUB is the most powerful and important equipment of HS8C Bangladesh that monitors and tracks any fraud and faults made with HSBC Bangladesh.

Network Services Centre (NSC)

This department can be described as the ‘Power House of HSBC Bangladesh. NSC does the back office job for the bank. The main four jobs that are performed by NSC are Clearing, Scanning of signature cards, issuing checkbooks and sending & receiving Remittances. NSC looks after the clearing process of HSBC and makes necessary contact with the central bank for maintaining account flows. All the customer signatures are scanned in this department and are entered Into the system. NSC also issues checkbook for new and old accounts based on requisition from various branches. ‘Remittance’ is a banking term, which means ‘Transfer of funds through banks’. When a bank remits on behalf of its customers, it is termed as outward remittance. On the other hand, when the bank receives the remittance on behalf of the bank, it is inward remittance. The following are the methods that NSC used to remit money for customers: Telegraphic Transfer (IT), Demand Draft (DD) & Cashier’s Order.

 Financial Control Department (FCD)

This is considered as the most powerful department of HSBC. It keeps tracks of each and every transaction made with in HSBC Bangladesh. Manager of FCD who ensures that all the transactions are made according to rules and regulation of HSBC GROUP heads It. Violation of such rules can bring serious consequences for the lawbreaker. The functions of FCD are briefly discussed In the following pages along with an organ gram of the department:

FC — Foreign Correspondence

PCM — Payment & cash management

OCM – Outward cash management

Foreign Correspondence (FC)

FC keeps records of all the accounts of HSBC. All the vouchers, notes, advices and transaction reports of the branches are sent to FC for record keeping purposes. FC also prepares the financial

statements for the banks and decided upon banks assets and liabilities. It also deals with the returns that are submitted to the Central Bank on regular interval.

Treasury

    This department works under FCD. Their main job Is to take decisions regarding purchase and sell of foreign currency. The purpose of Treasury’s operations Is to utilize the funds effectively and arrange funds at a lowest possible rate of interest, through maintaining effective relationship with other banks and following the Government rules and foreign exchange regulations

Payment and cash Management (PCM)

PCM deals with the inter-bank payment PCM strategies are designed to ensure efficiency, profitably and comprehensive support

 Personal Banking Division (PLB)

     P18 is the most flourishing department of HSBC Bangladesh. This department basically deals with the management of products and services offered to the In individual consumers. Within a span of only seven years, HSBC P18 has grown tremendously and is still growing with its innovative products and service offerings. Manager of P18 manages this department He is the person behind the astounding growth of P18 department in HS8C Bangladesh. Chief of P18 manages and supervises the Personal Banking activities of the branch network of HSBC Bangladesh. The S branches of HSBC basically deal with the personal banking activities and provide various accounts services to individual customers.

Branch network 

     There are five branches of HSBC, 4 situated at different Dhaka and 1 at Chittagong. Only the Dhaka office (head office) branch & Chittagong branch deals with both corporate and personal banking. The other 3 offices only deal with the personal banking activities. There functions are to provide various financial services to the consumers. These include customer services, sale of various P18 products, opening new accounts, providing cash, remittance and other teller services, etc. the branches are quite decentralized for better delivery of services to customer and have their own premises and facilIties₁ Branch managers head these branches. Each branch Is staffed with Its own team of employees. A great deal of teamwork Is seen within these branches. ATM’S are situated with each branch premises.

Credit Department

     The personal banking credit department deals with the consumer credit schemes such as the Personal loan, car loan, personal secured loan, personal secured credit etc., which are tailored to meet the demand of  customers. The manager of P18 credit approves and administers all the activities of this department. He Is staffed with two loan approval officers, two loan processing officer, two assistant officers and one MIS clerk. The approval officers mainly reject or approve the credit requests. After being checked by the approval officers, the credit requests go to the processing officers for further processing of the application.

 Persona! Banking Division (PLB)

P18 is the most flourishing department of HSBC Bangladesh. This department basically deals with the management of products and services offered to the in individual consumers. Within a span of only seven years, HSBC PIB has grown tremendously and is still growing with its innovative products and service offerings. Manager of P18 manages this department. He is the person behind the astounding growth of P18 department in HSBC Bangladesh. Chief of P18 manages and supervises the Personal Banking activities of the branch network of HSBC Bangladesh. The 5 branches of HSBC basically deal with the personal banking activities and provide various accounts services to individual customers.

Branch network

There are five brandies of HSBC, 4 situated at different Dhaka and 1 at Chittagong. Only the  Dhaka office (head office) branch & Chittagong branch deals with both corporate and personal banking. The other 3 offices only deal with the personal banking activities. There functions are to provide various financial services to the consumers. These inclu customer services, sale of various P18 products, opening new accounts, providing cash, remittance and other teller services, etc. the branches are quite decentralized for better delivery of services to customer and have their own premises and facilities. Branch managers head these branches. Each branch Is staffed with Its own team of employees. A great deal of teamwork is seen within these branches. ATM’S are situated with each branch premises.

Credit Department

     The personal banking credit department deals with the consumer credit schemes such as the Personal loan, car loan, personal secured loan, personal secured credit etc., which are tailored to meet the demand of customers. The manager of P18 credit approves and administers all the activities of this department. He is staffed with two loan approval officers, two loan processing officer, two assistant officers and one MIS . The approval officers mainly reject or approve the credit requests. After being checked by the approval officers, the credit requests go to the processing officers for further processing of the application.

Relationship Management Department   

     The RM department consists of various relationship managers who are assigned to different corporate to better satisfy their needs. These RM’S communicate with the and are solely responsible for the companies they deal In. Any information regarding a corporate must be communicated through the respective RM assigned to that corporate. A relationship manager may be assigned more than one company and this decision depends on the Head of Corporate Banking.

Hexagon

The Hexagon department deals with all aspects related to HSBC’s unique banking software product – Hexagon. It Is the global Electronic Banking system of HSBC, which offers the customers more convenient and efficient banking than ever before. It is an innovative desktop banking system developed by the HSBC group, whIch operates via the group’s proprietary worldwide communications network~

HSBC Trade Service (HTV)

     Trade service is known by various names in other banks, e.g. Trade Finance Foreign Exchange, Foreign Trade etc. However, the functions are the same. As the name suggests, this department is involved in facilitating trade, both international & within Bangladesh. HSBC Is the leading provider of trade finance and related services to Importers and exporters in Asia. Trade is considered a core business of the group. The group’s presence in 81 countries of the world gives a good opportunity to control both ends of a trade transaction and keep the business within the Group. The various awards It has won from the leading publications of the world acknowledge HSBC’s excellence In trade. The trade service department has two separate subsidiaries: Credit Administration & Foreign Exchange Division.

Credit Administration department basically deals with all the documentation, processing, administration and disbursement of the import-export services provided to corporate clients. This department is known to be the heart of HSBC trade services that administers and manages all the trade tools provided by HSBC Corporate Banking. Some important aspects of this department are IC advising, documentation, OD facilities, guarantees, etc. The For-ex division of trade services is solely concerned with the management of Foreign exchange inflow and outflow. The For-ex division of trade service in relation with NSC and FCD manages the foreign currency traffic of HSBC that originates from Corporate Banking and trade services.

Marketing Department 

     The sixth major department of HSBC is the marketing department. The marketing department of HSBC play a vital role in fostering the continues growth HSBC In Bangladesh. A manager Is assigned to this department who looks after the overall marketing operation of HSBC in Bangladesh. This department Is basically concerned about marketing the company’s products, services and building a strong corporate image. The marketing department of HSBC has three subdivisions: Direct Sales, Promotion & Marketing Administration, This division are discussed below:

Direct Sales (DS)

     An executive is assigned to this part of the marketing department The Direct Sales division coordinate & manages the sales activities of all the Mobile sales officers (MSO) of HSBC Bangladesh. The MSO’s basically makes sales of the company various Personal Banking products such as, savings accounts, consumer loan, etc outside the banking premises. There are a total of more than 75 mobile sales officers (MSO) employed in the cities of Dhaka and Chittagong. The MSO’s are assigned to specific branches for making sales activities more smoothly. The DS executive sets sales strategies & targets for the Sales officers and manages the whole team of MSO’s In Bangladesh. The direct sales department also decides upon the commission and remuneration of the mobile sales officers as their salary structure is based on sales performances. Thus this part of the marketing division is very important for the overall growth of the Personal Banking Division.

Promotion

This part of the marketing department deals with all the promotional activities of HSBC Bangladesh. Prime responsibilities of this department are: Maintaining strong public relations with various media intermediaries, Advertising the companies products and services, building a strong corporate image of HSBC in Bangladesh.

PublicRelations  

The promotion department organizes various environmental and social activities in order to build a strong corporate image of HSBC in the minds of customers as well as in the media. Maintaining strong relationship with news media is another major duty of this department.

ATM Center

     The ATM center ensures smooth operation of the ATM machines that are located at Dhaka and Chittagong. The ATM center is responsible for regular replenishment of the off-site ATM’S and serving of all the ATMs. Currently a total 9 ATMs are in operation. The ATM center also deals with issuance, termination and servicing of the ATM cards. Basically, the AN center Is the department that Is solely responsible for all the activities related to ATM and Is the department that enables customers 24 hour banking support.

ATB center

     ATB refers to Automated TeIe Banking. This department deals with the back office serving of the HSBC phone banking services provided to customers. This department Is basically responsible for the activation of ATB, ATB pin generation, and ATB security management, ATB blocking and troubleshooting of all AIB problems. Currently this department Is staffed with one executive and an officer

Corporate Banking

This division of HSBC provides financial services to organizational clients. HSBC is a worldwide leader in banking and financial services whose success Is based on its relationships with its corporate clients. Whether it is locally or around the world, HSBC offers a comprehensive range of services that can be tailored to the individual needs of the company. Two offices of HSBC Bangladesh offer corporate banking services to corporate clients. These are the Dhaka Head Office and Chittagong office. Corporate Banking of HSBC Bangladesh in dudes Corporate Institutional Banking ((IS) Trade Service (HTV), and Hexagon. These sub-divisions are discussed briefly In the following sections:

 Corporate Institutional Banking (CIB)      

     As their major customers operate internationally, HSBC serves them internationally. Operating through the centers and in dose liaison with HSBC Investment Bank, Corporate and Institutional Banking provides the full  range of the Group’s capabilities at local and global levels, with a particular focus on payments and cash management, trade and securities custody. HSBC also offers local  institutions and banks access to wide range of financial services available on an international basis. The services are tailored to suit the needs of the companies. CIB has two separate wings: Relationship management department and Hexagon.

Advertising

The promotion also coordinates all the advertising of HSBC products within Bangladesh. Some of the advertising tools that are frequently used by the company are as follows:

a)       Newspapers Advertising: Regular advertisements of various products and services of HSBC are given in some of the counties most renowned daily newspapers.

b)       Billboards: Huge colorful billboards with HSBC logo are found In various major areas of Dhaka and Chittagong. These billboards emphasize on the needs of customers and shows HSBC logo as solution to their needs.

C)      Road Side Signposts: Medium sized multi colour signposts focusing on various products of HSBC are found on the roadsides of various posh areas such as, Gulshan, Dhanmondi, Bandhara, Motijheel, etc.

d)       Mailers: various product updates and new product Information are regularly sent to existing customers of HSBC.

e)       Brochures: Various colorful brochures featuring specific products of HSBC are being displayed and distributed to existing and potential customers via branch offices and Mobile sales officers.

These are some of the promotional activities managed and coordinated by the promotion department.

Marketing administration  

This department formulates & executes various marketing strategies of HSBC Bangladesh. This department also administers various marketing research activities on the existing and potential customers of HSBC. Some such research activities are: mystery shopping, critical incident surveys, customer suggestion surveys, etc. The results of these surveys are integrated while formulating venous marketing strategies. This department also deals with the billing and invoicing of various marketing & advertising costs of HSBC Bangladesh.

In these are the major departments of HSBC Bangladesh. Except the branches all other departments are situated at HSBC Bangladesh head offices located at AnchorTower, Kawran Bazar. Most of HSBC’s operation and activities are operated centrally from the head office. But to deal with customers more completely, the branches are given considerable authority and they operate in a more decentralized manner but subject to verification of the respective departments.

Strength

Weaknesses

Opportunities

Threats

Conclusion      

HSBC has entered the new millennium in good shape, with a dear strategy and a broad spread of businesses able to pursue opportunities for profitable growth wherever they occur. The outlook for I-ISBC is encouraging. 1 got an opportunity to know the Products & Services offered by HSBC to its customers and how the department works. I also got the scope to interact with customers and reveal their expectations and perceptions about the bank’s services.

Consumer banking industry has been treated as a prospective financial sector in Bangladesh. More and more banks and non-bank financial companies are entering the industry. The industry became so attractive that multinational bank like HSBC has entered the market and wants to lead the market. However, the entrance of banks like HSBC has brought revolutionary changes in banking services. People get better service than ever before. It becomes tot easier for people to get loans and investing money into diversified portfolios. Sophisticated services like ATM, Phone banking etc. has been brought by this new generation banking.

This report has increased my knowledge about banking operations and this knowledge and experience will help me advance In career life In the future. From all of my learning at HSBC I realize that it can be a role model to the banking industry.

Recommendations

Through conducting this study I have acquired some practical knowledge about products & services HSBC in Bangladesh, general banking and other relevant matters. In this part of recommendations, some valuable Issues of HSBC are discussed. These were the aspects that came out while working as an intern at HSBC These were related to various parts of HSBC and thus are placed in the list of general recommendation. Though these issues were not the part of the project, they also contribute valuable information at improving the overall customer satisfaction of HSBC. Such general recommendations are discussed below:

New Branches Should Be Introduced

Customers showed a huge dissatisfaction with current locations as HSBC provides services from only 9 branches throughout Bangladesh. New branches should be constructed in Dhaka city satisfying more geographic segments. As convenience of communication to the branch location is a very important factor for the customers HSBC should consider building new branches and ATM’S within Dhaka city as well as other metropolitan cities of Bangladesh.

Market Research

The management of HSBC should regularly administer marketing research activities in order to keep a regular track of satisfaction levels. Regular research should also be conducted to find out customer expectations about various service aspects. As customer expectations and satisfaction are not static figures regular research at confident intervals should be conducted.

Customer defined Service standards

A formal service blueprint should be designed with appropriate service level standards to reduce the variability of service. These standards should be customer defined and customer expectation should be considered while deciding on the service standards.

Faster Delivery of ATM cards

HSBC should reduce the amount of time required to provide new ATM cards. Currently it takes 15 days while some competitors can provide the card within 2 working days. As the HSBC ATM card comes directly from Hong Kong delays are obvious. HSBC should make necessary arrangements to produce the new cards locally In order to reduce the customer difficulties faced in the absence of ATM card.

 Reconsider Interest Rates on Savings

The savings rates of HSBC should be redesign as most of the customers were currently dissatisfied with the savings rates. HSBC should restructure the interest schemes of its savings product to attract more valuable customers.

Advertising & Promotion

HSBC should pursue an aggressive advertising campaign in order to build up a strong Image and reputation among potential customers. In this context, the valuable strengths should be used for positioning the corporate image of the banking ads should be aired to reach a wider array of customers. The ads should capitalize on building strong relationship, needs of customers and quality service of the bank rather than features of products.

Launch of Credit Cards

This is one of the most popular and emerging product in Bangladesh which offers customers total financial mobility. Many local and foreign banks are currently providing these services and are satisfying customer needs more widely. HSBC should also take advantage of this popular product with no further delay and grab the market share.

Locker Services

While interacting with the customers at customer service point a huge amount of customers demanded lockers services. With such demand of this service, HSBC should consider of proving locker services to its customers. This will also attract new customers from other banks who are currently offering this service.

Focus on Relationship Strategies

The bank should focus more on existing customers In order to build strong and loyal relationship with them as satisfied customers more aptly or certainty recommends the bank to friends and relatives. Thus the power of relationship Will foster positive Word of Mouth Communication and will attract new customers at a lower cost

More permanent staff instead of contract workers

HSBC has many contract workers who have lack of commitment with superior quality service and also pretty dissatisfied as being a contract worker. The circumstance hampers the bank’s service quality as a whole.

Control over the mailing network:

HSBC should strictly monitor the courier services that are engaged in delivering mails and documents. Huge amount of delivery failures is being piled up at branches. So HSBC should have some control over its couriers and ensure proper delivery of malls and documents.

Last of all it can be said that In spite of having some barriers, obstacles as well as limitations HSBC is stilt in growth-oriented, feasible as well as sustainable In the long run.