Online reputation management requires establishing, maintaining, repairing and supervising the publicly available online details about an individual or even organization. Online reputation management (ORM) centered on repairing malicious content material: anonymous, negative online commentary posted on Net forums and in the comments sections accompanying blogs and mass media platforms. It is the process of monitoring the reputation of an individual, company or brand online with the goal of smothering negative feedback completely or moving them down the yahoo and google page.