Major objective of this lecture is to present on Newspaper Writing. To be successful and eye-catching, tabloid headlines should contain some of these elements: Short, snappy phrases Puns, or plays on words; Humour and An element of intrigue. News writing follows a basic formula; there are key elements every news story follows. You are now going to look at some examples of tabloid headlines. For each one, think about: What techniques the writer has used to grab your attention and What the article is about.