Lecture on Managing Products and Brands

This lecture focus to presentation on Managing Products and Brands. The stages a full new product goes through already on the market place: introduction, growth, preparedness, and decline. Activity through which an organization uses a new name, phrase, design, or symbols, or combination of the to identify its products and distinguish them from competitors. Here briefly explain Product life cycle: Introduction Stage, Growth Stage, Maturity Stage and Decline Stage. Here also analysis Brand management: Branding, Brand name, Trade name and Trademark. Finally discuss on Brand Personality and Brand Equity and Licensing.