Managing Profitable is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others’ Marketing is about managing profitable customer relationships, Attracting new customers, Retaining and growing current customers 1-1 Goal 1: Define marketing and the marketing process.
Managing Profitable Customer Relationships
