Competitive Analysis The follow-up to Industry Analysis is effective analysis of a firm’s Competitors Competitive Environment Industry Environment. The objective behind Strategic Planning is achieving Sustainable Competitive Advantage. Competitive Advantage refers to some aspect of organization performed better than competitors. The big factor determining the strength of rivalry is how actively and aggressively are rivals employing the various weapons of competition in jockeying for a stronger market position and seeking bigger sales.
Industry and Competitive Analysis
