How to write a Customer Appreciation Letter?

How to write a Customer Appreciation Letter?

An appreciation letter is referred to as a letter in which the person is appreciated for the work done. Showing customer appreciation is vital to building long-term relationships with those who buy your products or services. In this type of letter, the customer appreciates the service of the business during his recent visit to their place. Sending a handwritten thank you letter to your customers is a great way to increase referrals and repeat business. Through this letter, he also appreciates the professional decorum by which representative deals with the customer and satisfies his queries.

These days, consumers routinely receive automated voice mail and email messages from the businesses who serve them. Writing an appreciation letter will not take much of your time, and it will act as positive feedback from an organization’s point of view. This letter is a great way to build and keep positive rapport with customers. An appreciation letter is written to praise the concerned person for any success. It can be formal and informal both. The reason for writing such a letter may be different, but the motive or aim for writing is the same that is to appreciate. So drop your customers a note from time to time, just to thank them for their business–without asking for anything in return.

So, to praise them for their hard work, the client writes an appreciation letter to them. By doing so, he is expressing his gratitude as well as expressing a sign of good gesture. On the other hand, the reader will also feel special and motivated after reading the appreciation letter. The tone of the letter should be genuine and polite so that the reader should feel encouraged and motivated.

Customer Appreciation Letter Writing Tips –

  • First and foremost it is vital to be sincere and honest in writing the appreciation letter.
  • You must explicitly mention in your letter about the remarkable job done by the customer service executive.
  • The tone of a letter should be polite.
  • The letter should be brief and to the point.
  • Once you are through writing the letter, please recheck the same for spelling mistakes or grammatical errors.


Sample Format,


Customer/Client name…


Date: DD/MM/YY (Date on which letter is written)


Your name…

Shop/Institute name…


Sub: Appreciation Letter

Dear Mr./Mrs. (Name of the person),

I am writing this letter to extend my satisfaction towards the (Product/item) recently bought from your store on (date). It is worthwhile to mention that you have got an efficient team who not only listen to customer desires, but also help them in choosing the right product. (Describe in your own words). Your sales representative (name) have given me so much personal attention that it becomes very much easy for me to choose the right product and that too within my budget. I truly appreciate your team professional way of working. (Cordially describe your greetings).

I, once again, would like to thank and appreciate you and your team for their support and generosity. I will recommend your outlet to my friends.

All the best

Yours sincerely’

Your name…

Contact Information…


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