Ethical marketing is less of a marketing strategy and much more of a beliefs that informs many marketing efforts. It seeks to market honesty, fairness, and responsibility to all advertising. Ethics is a notoriously difficult topic because everyone features subjective judgments with what is “right” and what is “wrong. ” For that reason, ethical marketing isn’t a solid list of guidelines, but a general pair of guidelines to assist companies while they evaluate new advertising and marketing strategies.
Ethical Marketing
