Broad purpose of this article is to explain Employee Compensation programs in marketing. Compensation benefits can be a sub-discipline of Human Resource Management, focused on worker compensation and advantages policy-making. A sales compensation plan is a method to put your sales and web marketing strategy into operation. Given the influence that sales compensation plans can have on growth, virtually every company with a salesforce should take a far more strategic approach to be able to designing their offers plan. Fully understanding the key drivers regarding successful sales incentive programs and also the ways to optimize them could be complex, and plan specifics can vary widely. Essential elements are: Strategy, Performance measures, Payout formula, Develop Meaningful Sales Goals and Performance Objectives.