Emotive branding clearly differentiates companies using their competitors and helps to create deep built-in relationships between brand names and consumers. Relationships with the emotional dimension are more inclined to resist the enticement to defect than comparatively superficial cost or convenience-based people. Emotional branding is successful when it invokes an emotional response in the consumer, that is a desire for advertised brand that cannot fully end up being rationalized.
Emotional Branding
