Broad purpose of this report is to analysis the effectiveness of Internal Communications at British American Tobacco. This report briefly Measuring the value of the tools used for internal communication in British American tobacco Bangladesh. Internal communication (IC) is the function liable for efficient communication among participants within an organization. Internal Communication – also recognized as Employee Communication – is at its most basic, facilitating strategic links and conversations within your institute. This communication takes place between leaders, managers and employees – or peer-to-peer, from leader-to-leader or employee-to-employee, for example.