Define and Discuss on Marketing Communications

This article focus to Define and Discuss on Marketing Communications. The definition of ‘marketing communication’ speaks straight to the heart of marketing to be a science. Marketing communication identifies at the least four distinct marketing functions and studies them at length to make a composite picture of the marketplace and the customer. Other marketing functions, including product development, packaging along with pricing, are not referred to as marketing communications. This article briefly explain four identified forms of marketing communication, they are: Sales, Advertising, Public Relations  and Customer Service.