General objective of this article is to Define and Discuss on Brand Aid. Explanations of branding vary, but in general it means developing a name, logo, symbol, Web site or various other entity that’s commonly recognized by consumers or businesses to name a company or its services. One of the great things about a solid branding program is that customers are more apt to remember the organization when they need a particular products or services. Another is that personalisation gives consumers the impression a company is established as well as reliable. All of these maintain is called Brand Aid.