Sales Intelligence

Sales Intelligence (SI) need to know everything about the customer’s industry, their specific business issues, as well as individual stakeholder dynamics, and offer unique insight. Intelligence is one of those words that business has adopted and used to describe something sort of connected to the real-life definition of the word, but probably with too liberal an application. It refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business. In addition to providing metrics for win-loss and sales confidence,SI can present contextually relevant customer and product information.