CRM systems are customer relationship management platforms. The objective of the system would be to track, record, retailer in databases, and then establish the information in a fashion that increases customer relations. The CRM codifies this interactions between you plus your customers to help you maximize sales in addition to profit using analytic and KPIs to provide the users as much information on where you can focus their marketing and customer satisfaction to maximize revenue and decrease not doing anything and unproductive connection with your customers.