Primary objective of this article is to explain about construct a powerful Brand Identity. Brand identity stems from an organization, is accountable for creating a distinguished item with unique characteristics. It’s how an organization seeks to recognize itself. It represents how a lending broker wants to be perceived already in the market. An organization communicates its identity on the consumers through its branding and marketing strategies. Brand Identity includes following aspects – Brand vision, brand culture, positioning, personality, associations, and presentations. Building an effective business brand is a superb way to stand out there and reach your customers. Here discuss some tips: Create Brand Awareness, Show off your Uniqueness, Build Trust, be Valuable and use Social Media.