Main objective of this article is to explain what is Brand Identity. Brand Identity stems from an organization, an organization is liable for creating a distinguished merchandise with unique characteristics. It is how an organization seeks to spot itself. It represents how an organization wants to be perceived in the market. Strong brand design will be the art of creating and combining the many core elements of a brand from the ground up. An essential element of the brand design process is to find the business focused, to enable it as a brand.