Bid Management is software used by the automatic curbing of bids in Search engine marketing tactics (SEM). With a bid management tool, any number of search phrases can be maintained via various paid search providers. Bid Management software is usually used to co-ordinate Wager Writing efforts. It might appear unnecessary for clients who’re generally just writing several tenders per full week but most business processes needs to be designed to possibly be completely scalable. The device automatically transmits modifications to bids towards relevant channels, like Google AdWords, by means of API.