B2B (Business to business)
In b2b type, business takes place among many business organizations such as wholesalers and retailers. It is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Service providers also engage in B2B transactions. The key to B2B marketing is demonstrating value to a business’s bottom line. Companies specializing in property management, housekeeping, and industrial cleanup, for example, often sell these services exclusively to other businesses, rather than individual consumers. For example, a tire manufacturer might sell merchandise to a car manufacturer. B2B marketing is largely employed by companies that make products that consumers have no practical use for, such as steel. Digital goods, physical products, and services can all be included here.
Business to business refers to a business that is conducted between companies, rather than between a company and individual consumers. It is important for B2B marketers to understand their clients’ needs before implementing any marketing or advertising tactic. There are B2B companies in every industry, from manufacturing to retail. This can include everything from invoicing software to office furniture to security services for office buildings. These transactions are common in a typical supply chain, as companies purchase components and products such as other raw materials for use in the manufacturing processes. Every B2C company requires certain products, services, and professional counsel, so every B2C company generates B2B activity. Samsung, for example, is one of Apple’s largest suppliers in the production of the iPhone. Apple also holds B2B relationships with firms like Intel, Panasonic and semiconductor producer Micron Technology. So, it refers to sales you make to other businesses rather than to individual consumers. Tires, batteries, electronics, hoses and door locks, for example, are usually manufactured by various companies and sold directly to automobile manufacturers.
