Example of “Strategies”
Discussion and Examples of “Strategies”:
1) Market Penetration Strategy: Giving free goods and services to existing customers.
If you are a new Grameen Phone customer then you will get 100 SMS free.
2) Market Development strategy: Bangladesh IT education offer free fundamental course for three months with some other long-term course.
3) Service Product Reformulation: Private bus services arrange mineral water bottle and soft drinks for the passengers when the urgency was published in a media.
4) Market Extension Strategy: The Diagnostic center are attracting the target customer by their high quality decoration and sophisticated Diagnostic equipment.
5) Product range extension strategy: Dhaka Lavinchi hotel is providing transport services is extending their service from residence for the customers.
6) Market segmentation Strategy: Dominious Pizza in Bangladesh offer 50 Taka package for the couple.
7) Product Development Strategy: Some coaching center like Nexzen in Bangladesh are arranging seminar and consultancy service for the career development of the 8) Product diversification strategy: Sheba world the mobile company is not only distributing connection but also they are importing mobile phone set.
9) Lateral Diversification Strategy: Toyota car company has their own ware house at Banani for the need of the 10) Longitudinal diversification: Beximco groups was use to produce consumer product but the acquire building technology and now they are in construction building.
How can we plan a Service Product Planning of service product includes the task of analyzing existing market and existing service and new service. The following grow vector shows the service planning.
Existing Product (Service)
| New Product (Service)
| ||||
| Ways
| Present Product | Present Product modification | Present product range extension | New product in related technology | New product with new technology |
Existing Market
| Market Penetration Strategy | Product Information | Product range extension strategy | ProductDevelopment strategy | Lateral diversification strategy |
| New Market
| MarketDevelopment strategy | Market Extension strategy | Market segmentation product differentiation strategy | ProductDiversification strategy | LongitudinalDiversification strategy |
Discussion and Examples of “Strategies”:
1) Market Penetration Strategy: Giving free goods and services to existing customers.
If you are a new Banglalink customer then you will get 20-taka talk time
2) Market Development strategy: Bangladesh computer education offer free fundamental course for three months with some other long-term course.
3) Service Product Reformulation: Private bus services arrange mineral water bottle and soft drinks for the passengers when the urgency was published in a media.
4) Market Extension Strategy: The pathological center are attracting the target customer by their high quality decoration and sophisticated pathological equipment.
5) Product range extension strategy: Dhaka Sheraton hotel is providing transport services is extending their service from residence for the customers.
6) Market segmentation Strategy: Pizza Hutt in India offer 50 rupee package for rthe couple.
7) Product Development Strategy: Some coaching center like Gate way in Bangladesh is arranging seminar and consultancy service for the career development of the student.
8) Product diversification strategy: Sheba world the mobile company is not only distributing connection but also they are importing mobile phone set.
9) Lateral Diversification Strategy: Nissan car company has their own ware house at Gulshan for the need of the customer.
10) Longitudinal diversification: Bashundhara groups was use to produce consumer product but the acquire building technology and now they are in construction
