Major objective of this lecture is to present on Introduction to Integrated Marketing Communications. Here briefly describe on two important aspects of the advertising program are development of the message are: Creative strategy involves determining the basic appeal and message the advertiser wishes to convey to the target audience. Media strategy involves determining which communication channels will be used to deliver the advertising message to the target audience.
More Post
Latest Post
-
Cathodic Protection – a technique for controlling corrosion
-
Electromagnetism – a discipline of physics
-
Astronomers Measure the Heaviest Black Hole Pair ever Discovered
-
Even Passive Smokers are Extensively Colonized by Microbes
-
Webb discovers Proof that a Neutron Star powers the Young Supernova Remnant
-
Flyback Transformer (FBT)