Advertisement
Advertisement is a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc. This is an art of making the public aware of a particular commodity or service and inducing them to buy it. It is a method used to attract people’s attention. It is printed salesmanship. It can be a picture, short film, song, etc. that tries to persuade people to buy a product or service. It also means a piece of text that tells people about a job. In today’s world, advertising uses every possible media to get its message through. Most adverts can be found in newspapers, magazines, billboards, buses, the internet, and on the radio, flyers, newsletters or posters. It is a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach many users, advertisements can have an immediate impact on business.
Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. It is differentiated from public relations in that an advertiser pays for and has control over the message. It does this via television, print (newspapers, magazines, journals, etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals and even people (endorsements). It is the promotion of a product, brand or service to a viewership in order to attract interest, engagement, and sales. A company that needs to advertise itself and/or its products hires an advertising agency. The agencies convert the ideas and concepts to create visuals, text, layouts, and themes to communicate with the user. It is a form of communication intended to influence an audience to buy or take some action upon products, services or ideas. The actual presentation of the message in a medium is referred to as an advertisement, or “ad” or advert for short.
