General purpose of this article is to discuss vital principles for efficient Sales Management. Sales management is really a business discipline which is focused on the practical application of sales techniques and the management of a new firm’s sales functions. It is a significant business function because net sales through the sale of services and resulting income drive most professional business. These are also typically the goals and performance indications of sales supervision. Below are five basics based on our own careers as revenue executives and our talk with many sales and customer service organizations within the last few sixteen years: Managers make a difference, managers lift the entire organization, effective training is a process, effective managers coach all their people all the time and practice manager pundamentals consistently.