Visual brand language is unique “alphabet” regarding design elements – for example shape, color, resources and composition – which often directly and subliminally a company’s valuations and personality by means of compelling imagery. This kind of “alphabet”, properly developed, results in a good emotional connection between brand and the customer. Visual brand language is a key ingredient required to make an real and convincing brand strategy which might be applied uniquely and creatively in all of the forms of model communications to both employees and buyers.
Visual Brand Language
