Lecture

Consumer behavior is a hotbed of psychological research, as it ties together issues of communication (advertising and marketing), identity, social status, decision making and mental…

Any person/group that serves as a point of comparison for an individual in forming either general values, attitudes, or a specific guide for behavior. Two…

Consumer Attitude is a learning predisposition to behave in a consistently favorable or unfavorable way with respect to a given object. Most consumer attitude is…

Consumer Learning is the process by which a person acquire the purchase and consumption knowledge and experience that they apply to future related behavior. Motivation is…

Consumer Perception is defined as the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world.…

Personality can be defined as those inner psychological characteristics that both determine and reflect how a person responds to his or her environment. Personality has to…

Consumer Motivation is the driving force within individuals that impels them to action. The driving force is produced by a state of tension, which exists…

Market Segmentation is the process of dividing a market into distinct subsets of consumers with common needs and selecting one or more segments to target…

The Consumer Behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they…

There are a number of ways of growing or expanding a business. This Lecture focus to discuss on Competitive Strategies in Expanding Markets. Competitive strategy refers to…

It’s a Lecture Paper on Measuring the Effectiveness of the Promotional Program. Marketing effectiveness is the quality of how marketers go to market with the…

IMC is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools,…