Marketing
Brand Positioning
Brand positioning is an important strategy for achieving differential advantage. Positioning reflects the “place” a brand occupies in a market or segment. A successful brand…
Article
Marketing
Quantitative Techniques for Decision Making
Decision Making depends on the relationship between uncontrollable factors and continuing process of optimizing system performance. A model is developed in under assumption related to…
Marketing
Workplace Safety Programs
Workplace Safety Programs designing effective safety plans and implementing them requires thorough analysis of workplace conditions and determining the level of protection required.Organizations can reduce…
Management
What is Learning Curve
The learning curve shows that if a task is performed over and over than less time will be required at each iteration.Learning curves are also…
Management
Effective Product Design
Effective Product Design are attributes required by the customer. A success product or services do not only have attractive package design but should be also…
Human Resource Management
Performance Appraisal Interview
The performance appraisal interview is the first round in the performance appraisal process and this is the round in which the manager communicates his evaluation…
Management
Managing Employee Performance
The organizational objectives with the employees’ agreed measures, skills, competency requirements, development plans and the delivery of results. The emphasis is on improvement, learning and…
Marketing
Advertising on Social Networks
The network consists of communities of people who are discussing, sharing and conversing with one another and building opinions in the process. Therefore the advertisers…
Human Resource Management
Human Capital Management
Human Capital management refers to managing an organization’s employees for them to contribute significantly in the overall productivity of organization. In a layman’s language managing…
Other
What is Social Business
The term social business is often confused with social enterprise. Both are similar in many ways, yet distinct in others. In fact social business may…
Social Science
Advantages of Social Enterprises
Social enterprises are businesses whose primary purpose is the common good. They use the methods and disciplines of business and the power of the marketplace…
Sociology
Who are Social Entrepreneurs
Social entrepreneurs are drivers of change. Together with institutions, networks, and communities, social entrepreneurs create solutions that are efficient, sustainable, transparent, and have measurable impact…
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