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A location based service is a software program for a IP-capable mobile device that will require knowledge about where the mobile device can be found.…

Proximity marketing also referred as hyperlocal marketing uses cellular technology to send advertising and marketing messages to mobile-device users who are close to business. Proximity…

Customer insurance laws are a type of government regulation, which intend to ensure the privileges of customers. Consumer protection is a group of laws and…

A history of competition law reaches time for the Roman Empire. The organization practices of market place traders, guilds and governments have been subject to…

Regression Analysis is a statistical approach to help forecasting change in a dependent variable based on change in a number of independent variables. Known also…

The principal aim of Revenue Management is selling the proper product to the proper customer at the proper time for the proper price and while…

Yield Management is the process of analyzing and factoring throughout consumer behavior to offer the maximum amount of make money from a perishable good. Consumer…

Price Discrimination is usually a pricing strategy that will charges customers different prices to the same products or services. In pure price discrimination, the seller…

Permission marketing is a technique for selling goods and services when a prospect explicitly agrees before hand to receive advertising information. Opt-in e-mail, where Internet…

Semantic Targeting has descends from the developments as a result of Semantic Web. Semantic targeting is a technique enabling the delivery of targeted advertising for…

A advertising network is usually a company that connects advertisers to websites that want for you to host advertisements. The essential difference between classic advertising network…

A contextual advertising system scans the written text of a internet site for keywords as well as returns advertisements towards webpage based in those keywords.…