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This article talks about Customer Knowledge, which refers to understanding customers, their needs, wants and aims. It is essential if a business is to align…

Relationship Marketing actually focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship…

Personalized Marketing is the ultimate form of targeted marketing, creating messages for individual consumers. In addition to customized promotions, personalized marketing can also be applied…

Personalization is the process by which a user customizes a desktop, or Web-based interface, to suit personal preferences. It is also the process of tailoring…

User Modeling are used to generate or adapt user interfaces at runtime, to address particular user needs and preferences. It is also known as user…

Password is the most common method for users to authenticate themselves when entering computer systems or websites. It acts as the first line of defence…

Information Privacy is the privacy of personal information and usually relates to personal data stored on computer systems. It is the aspect of information technology…

Identity Management is a term, which refers broadly to the administration of individual identities within a system. In enterprise IT, identity management is about establishing…

Data Loss Prevention Software products use business rules to classify and protect confidential and critical information so that unauthorized end users cannot accidentally or maliciously…

This article talks about Cyber Insurance, which covers the losses relating to damage to, or loss of information from, IT systems and networks. Generally cyber…

Cyber Hygiene refers to steps that computer users can take to improve their cybersecurity and better protect themselves online. It need to be inculcated by…

Content Security Policy (CSP) is an added layer of security that helps to detect and mitigate certain types of attacks, including Cross-Site Scripting (XSS) and…