Article

Perceptual Mapping is a marketing research technique, which used to compare different product brands across the two or more dimensions. It is a diagrammatic technique…

This article actuallu focus on Mandatory Labelling, which is the requirement of consumer products to state their ingredients or components. It has been a major…

Corporate Branding actually attempt to attach higher credibility to a new product by associating it with a well established company name. By using corporate branding…

Store Brand is an item offered for sale under a store’s own label. It is a brand, usually for multiple products and usually unadvertised, for…

This article talks about Individual Branding, which is a marketing strategy of branding different products by different names. It is the most effective when the…

Brand Equity is important when a company wants to expand its product line. It is the perceived value of a known name, logo or other…

Product Bundling generally made up of complementary items or, less frequently, similar items. It is unique and probably most underutilized way to increase e-commerce revenue…

The detrimental effect of a company’s new product on the market success of its current and similar goods is cannibalization. This applies to a decline…

Project Portfolio Management (PPM) is a formal approach that an organization can use to orchestrate, prioritize and benefit from projects. It provides program and project…

This article actually describe about Price War, that is a intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell…

Penetration Pricing is most appropriate when demand for a new product is expected to be high and the product can be easily copied by many…

This article describe about Nonprobability Sampling, which is a type of unit sampling where it is not known which of the units will be picked…