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Brand Awareness is pretty easy to define in abstract, but it is less easy to attain. It is a key consideration in Consumer Behaviour and…

Co-Marketing (or Collaborate marketing) is an alternative term for cooperative advertising. It is a marketing practice where two companies cooperate with separate distribution channels, sometimes…

Commercial Intelligence also known as corporate or competitive intelligence. It is the highest and most comprehensive form of legal, ethical open source intelligence as practiced…

Competitive Intelligence essentially means understanding and learning what’s happening in the world outside your business so one can be as competitive as possible. It is…

Economic Methodology concerns the principles underlying economic argumentation. It will discuss current economic problems and focus on providing suitable framework to study further various fields…

Law of Demand actually says that the higher the price, the lower the quantity demanded, because consumers’ opportunity cost to acquire that good or service…

Inverse Demand Function is not the reciprocal of the demand function—the word “inverse” refers to the mathematical concept of an inverse function. It is a…

Complementary Good actually means a good’s demand is increased when the price of another good is decreased. It is a good with a negative cross…

Decision Analysis utilizes a variety of tools to evaluate all relevant information to aid in the decision making process. The objective of a decision analysis…

This article talks about Analysis Paralysis, which s the state of over-thinking a situation so that a decision or action is never taken, in effect…

Applied Ethics is the actual application of ethical theory for the purpose of choosing an ethical action in a given issue. It is usually divided…

Spot Market is where assets are sold for cash and delivered immediately. It is a public financial market in which financial instruments or commodities are…