According to the firm, TikTok is expanding its Marketing Partner Program to include additional content marketing partners. With the extension, marketers won’t even need to leave their third-party content marketing platforms to handle their TikTok profiles. For its initial launch, the short-form video app is collaborating with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch, and Later.
Marketers will now be able to direct manage and optimize their content campaigns using these third-party platforms, according to TikTok. Brands utilizing the platforms of these partners will be able to manage cross-platform content while scheduling and publishing video on TikTok thanks to this connection. Additionally, brands will be able to analyze profile and video analytics live and assess success against those of other platforms.
By better knowing audiences and engagement, according to TikTok, marketers will also be able to optimize their strategy. Now, marketers can keep tabs on the discussions taking place in the comments areas of their films. According to TikTok, the new connection will help marketers better understand their target markets and keep consumers engaged by enabling a constant response cadence.
In an effort to make it simpler for marketers to interact with people on TikTok, the business introduced its Marketing Partner Program in September 2020. The initiative has partners in the campaign management, creative, measurement, effect, commerce, and sound categories, among others. The business has now included a segment for content marketing with this new launch.
The introduction comes as TikTok searches for strategies to assist marketers in reaching people on its platform more effectively. The business debuted a new Creative Agency Partnerships (CAP) University program last month with the goal of assisting creative agencies in becoming “TikTok specialists.” Participants learn all they need to know about getting started on TikTok and how to leverage the platform to enhance their marketing game throughout the five-week course.
This month, TikTok unveiled a new strategy for luring marketers to its platform by enabling them to display the content of their businesses next to the finest TikTok videos. In order to guarantee that brand advertisements are shown next to the top 4% of all videos on TikTok, the platform introduced TikTok Pulse.