Malaysia Airlines has two airline subsidiaries, which is Firefly MASwings. Malaysia Airlines also practiced the online booking and buying to make their reservation or purchasing way easier for passenger. The airline has a full service cost base but its revenues are closer to those of low cost carriers such as AirAsia rather than full service carriers such as Cathay Pacific. A crucial step to recovery includes investing in order to win back the loyalty of premium passengers by operating modern wide body aircraft and improving other aspects of product quality which is necessary for the success of such a premium ‘full service’ carrier.
Swot Analysis of Malaysia Airlines
