Relevance Feedback Relevance feedback is a feature of several information retrieval programs. The idea guiding relevance feedback is always to take the results which can be initially…
Proximity Marketing Proximity marketing also referred as hyperlocal marketing uses cellular technology to send advertising and marketing messages to mobile-device users who are close to business. Proximity…
Machine Learning Machine learning is closely related to and often overlaps having computational statistics, a discipline that also focuses on prediction-making. It possesses strong ties to help…
Regression Analysis Regression Analysis is a statistical approach to help forecasting change in a dependent variable based on change in a number of independent variables. Known also…
Revenue Management The principal aim of Revenue Management is selling the proper product to the proper customer at the proper time for the proper price and while…
Yield Management Yield Management is the process of analyzing and factoring throughout consumer behavior to offer the maximum amount of make money from a perishable good. Consumer…
Price Discrimination Price Discrimination is usually a pricing strategy that will charges customers different prices to the same products or services. In pure price discrimination, the seller…
Permission Marketing Definition Permission marketing is a technique for selling goods and services when a prospect explicitly agrees before hand to receive advertising information. Opt-in e-mail, where Internet…
Semantic Targeting Semantic Targeting has descends from the developments as a result of Semantic Web. Semantic targeting is a technique enabling the delivery of targeted advertising for…
Network Economy This network economy could be the emerging economic order inside information society. The name is a result of a key attribute – product or service…
Advertising Network A advertising network is usually a company that connects advertisers to websites that want for you to host advertisements. The essential difference between classic advertising network…
Contextual Advertising A contextual advertising system scans the written text of a internet site for keywords as well as returns advertisements towards webpage based in those keywords.…