Enterprise Engagement – a Sub-discipline of Marketing and Management

Enterprise Engagement – a Sub-discipline of Marketing and Management

Enterprise engagement is a marketing and management sub-discipline that focuses on achieving long-term financial results by strategically encouraging the proactive involvement and alignment of customers,…
Common Techniques of Product Bundles

Common Techniques of Product Bundles

Product bundling is a marketing strategy in which multiple products are bundled together and marketed as a single unit for a single price. This method…
Are Plastic Bag Bans Backfiring?

Are Plastic Bag Bans Backfiring?

Plastic bags are harmful to the environment. Isn’t it true that if they’re banned from supermarkets, the problem will be solved? As is so frequently…
Vietnam’s Vinfast to invest $2B In North Carolina EV Factory

Vietnam’s Vinfast to invest $2B In North Carolina EV Factory

VinFast, a Vietnamese carmaker owned by Vingroup, said on Tuesday that it will open its first plant in the United States in North Carolina, as…
Token and Equity Management Startup Sprout Raises $3M Led By Sequoia

Token and Equity Management Startup Sprout Raises $3M Led By Sequoia

As bitcoin becomes more widespread, drawing both individual and institutional investors, technologically savvy companies are seeing that tokens are becoming a more appealing form of…
Advantages of Product Bundling

Advantages of Product Bundling

Product bundling is both an effective price strategy and an appealing technique to upsell and cross-sell a variety of products. The following are three of…
Product Bundling – in Marketing

Product Bundling – in Marketing

Product bundling in marketing refers to the sale of many products or services as a single integrated product or service package. It is a marketing…
Adverse Selection – a Market Situation

Adverse Selection – a Market Situation

Adverse selection refers to a situation in which sellers have information about a product’s quality that purchasers do not, or vice versa. Adverse selection is…
Uluṟu-Kata Tjuṯa National Park, Australia

Uluṟu-Kata Tjuṯa National Park, Australia

Uluṟu-Kata Tjuṯa National Park is a protected region in Australia’s Northern Territory, part of the continent’s so-called Red Centre. The park is named after two of…
Artificial Scarcity – in Capitalist Economics

Artificial Scarcity – in Capitalist Economics

Artificial scarcity refers to the shortage of commodities notwithstanding the availability of production technologies or sufficient capacity for sharing. It refers to a perceived scarcity…
Motorola Still Has Fight Left as It Nabs No. 3 Spot in the US Market

Motorola Still Has Fight Left as It Nabs No. 3 Spot in the US Market

The smartphone market, it turns out, may still surprise you – to a degree. These days, you can almost certainly figure out which two corporations…
India Dominates Y Combinator’s Latest Startup Batch (Again)

India Dominates Y Combinator’s Latest Startup Batch (Again)

Outside of the United States, India is the well-represented country in the newest Y Combinator accelerator class, with 32 startups hailing from Gurugram, Bengaluru, Delhi,…
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