Business

In marketing, brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal media.  A proactive plan can help…

Net interest margin (NIM) is the difference between interest received and interest owed to borrowers. This is a calculation comparing the net interest income that…

Earnings Before Interest and Taxes (EBIT) is one of the last subtotals in the before-net income statement. EBIT is a calculation of a company’s income,…

A real estate investment trust (REIT) is an investment fund or insurance that invests in immovable assets producing profits. Modeled like mutual funds, REITs pool…

Press Release A press release is an official announcement. It is a brief document that shares something newsworthy you have done with the press and…

Disinvestment is the withdrawal or reduction of investment. It means the sale or liquidation of assets by the government, usually Central and state public sector…

Ethical consumerism is the practice of buying products and services produced in a way that the process creates a minimum or no harmful impact on…

Funds from operations (FFO) are the cash flows generated by a company’s activities, typically a real estate investment trust (REIT). When determine the net FFO,…

Social finance is an approach to managing investments that generate financial returns while including measurable positive social and environmental impact. It is an approach to…

Language is one of the most important definers of any brand. Brand language refers to the words, and even images, a brand uses to define its…

Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. It measures the level of…

Adjusted Funds From Operations (AFFO) is an indicator of real estate investment trusts (REIT)’s financial efficiency and is used as an alternative to Funds From…