Central Tendency
Introduction: Central tendency is a single value that attempts to describe a set of data by identifying the central position within that set of data.…
Business
Strategy and Competitive Advantage in Diversified Companies
Basic purpose of this lecture is to present on Strategy and Competitive Advantage in Diversified Companies. The competitive benefits of its diversification strategy, it must thoroughly…
Implementing and Executing strategy in Culture and Leadership
An organization’s capacity to execute its strategy depends on its “hard” infrastructure its organization structure and systems and on its “soft” infrastructure its culture and…
Evaluating Company Resources and Competitive Capabilities
General purpose of this lecture is to present on Evaluating Company Resources and Competitive Capabilities. Despite the importance of attaining competitive advantage in organizations, there has been limited…
Industry and Competitive Analysis
Competitive Analysis The follow-up to Industry Analysis is effective analysis of a firm’s Competitors Competitive Environment Industry Environment. The objective behind Strategic Planning is achieving Sustainable Competitive…
Cost Accounting
Cost Accounting can be described as the process of accumulating, measuring, analyzing, interpreting and reporting cost information that is both useful and relevant to the internal…
Comparing the competitive advantages between McDonald and KFC
This lecture briefly explain comparing the competitive advantages between McDonald and KFC. McDonald’s and KFC are two of the most prominent fast food chains cherished by…
Media Planning and Strategy
Media planning in advertising is the making of decisions to deliver a message to the target audience. There are aspects of marketing that are art…
What is the significance of advertisements
Advertising can be defined as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a…
How do we determine the promotional objectives
Introduction: Marketing objectives are defined in terms of specific, measurable outputs (sales volume, market share, profits, and return on investment). They should be quantifiable, realistic…
The Foreign Exchange Activities of Mercantile Bank Limited
Introduction: Mercantile Bank Limited is a third generation bank in Bangladesh. Mercantile Bank has been incorporated on May 20th, 1999 in Head office at 61…
Establishing Objectives and Budgeting for Promotional Program
The rule of business is that whatever they are investing is giving them any benefits or is it just the sunk cost. Marketer wants to…
Load More