Business

Introduction: In a developing country like Bangladesh, Readymade Garment (RMG) sector plays an important role in the overall economic development. At present, approximately 20 lakh…

The Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the…

 Introduction Modern banking system plays an important role for a nation’s economic development. Over the last few years the banking world has been undergoing a…

Executive Summary This report is prepared as a requirement of the internship of MBA Program of the Stamford University of Bangladesh. This paper is aimed…

Emotional intelligence is the ability to understand and manage your own emotions, and those of the people around you. People with a high degree of…

Executive Summary The Export Import of Garments Products is a vital matter of a Garments company. It increases the opportunity for entrepreneurship development in garment…

Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. Brand equity is defined as the main concern in…

Brand loyalty refers to a consumer’s commitment to repurchase or otherwise continue using a particular brand by repeatedly buying a product or service.Brand loyalty is…

Introduction: Ready Mixed Concrete is a high quality concrete made of carefully proportioned mixture of cement, aggregates, water and mixtures, manufactured under strictly controlled conditions…

Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc.…

Introduction: Employee turn over is the ratio of the number of workers that had to be replaced in a given time period to the average…

Brand positioning is an important strategy for achieving differential advantage. Positioning reflects the “place” a brand occupies in a market or segment. A successful brand…