Lecture on Types of Advertising
Prime objective of this lecture is to presentation on Types of Advertising. Here explain Advertising in International Business perspective. Advertising is paid type of nonpersonal communication about…
Marketing
Lecture on Marketing Communications and Direct Marketing
This lecture focus to presentation on Marketing Communications and Direct Marketing. Here briefly explain Communication process: Source, Message, Channel of Communication, Receivers etc. and Promotional activities:…
Lecture on Managing Marketing Channels and Wholesaling
This lecture focus to presentation on Managing Marketing Channels and Wholesaling. Marketing Channel could be Individuals and firms involved in the process of making a product…
Lecture on Managing Products and Brands
This lecture focus to presentation on Managing Products and Brands. The stages a full new product goes through already on the market place: introduction, growth, preparedness,…
Lecture on Developing New Products and Services
Primary objective of this lecture is to presentation on Developing New Products and Services. Here major focus on to define New Products; here discuss newness Compared…
Presentation on Identifying Market Segments and Targets
A strategy with two different but related meanings. Its broadest meaning involves a firm’s using unique marketing mix activities to assist consumers perceive the product…
Lecture on Organizational Markets and Buyer Behavior
Major objective of this lecture is to Lecture on Organizational Markets and Buyer Behavior. The nature and size of organizational Markets has some characteristics, they are:Industrial…
Lecture on Environmental Scanning
General objective of this lecture is to presentation on Environmental Scanning. Environmental forces affecting the company, as well as it’s suppliers and customers. Accomplishing this of continually…
Presentation on Marketing Mix
The marketing mix is a business tool used within marketing and by entrepreneurs. The marketing mix is often crucial when determining a product or service…
Discuss on Brand Marketing Techniques
Primary purpose of this article is to Discuss on Brand Marketing Techniques. Brand marketing techniques are tools and tricks to develop a strong perception, a deep…
Discuss on Lucrative Niches for Courier Companies
This article focus to Discuss on Lucrative Niches for Courier Companies. The difference between a normal delivery company and the one that is really successful is…
Presentation on Diversification
General objective of this presentation is to discuss on Diversification. Diversification is often a corporate strategy to improve sales volume from services & new markets. Diversification…
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