Marketing

Causes of Disciplinary Problems Administration of discipline is a process of making employees disciplined at work, In actuality, however, intervening with discipline is often a…

Alternative Strategies for Market Targeting A single marketing program for entire market is not likely to be successful. Thus companies go for segmenting their markets…

Market targeting A single marketing program for entire market is not likely to be successful. Thus companies go for segmenting their markets which enables them…

Market segmentation means dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.…

Markup is the amount added to the cost price of goods to cover overheads and profit. Stores buy items from a wholesaler or distributor and…

Price Discounts The definition of discount is reduced prices or something being sold at a price lower than that item is normally sold for. An…

Price Discounts The definition of discount is reduced prices or something being sold at a price lower than that item is normally sold for. An…

Sales commissions are paid to employees or companies that sell merchandise in stores or by calling on customers. The commission is meant to motivate sales…

Personal selling is face-to-face selling in which a seller attempts to persuade a buyer to make a purchase. It occurs where an individual salesperson sells…

Product Life Cycle A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the…

Societal Marketing and Social Marketing Societal marketing should not be confused with social marketing. The societal marketing concept was a forerunner of sustainable marketing in…

Branding in Societal Marketing Corporations are the one who are striving during the whole time for improvements. They are turning to all kind of forms…