Marketing

Sales Emporium An emporium is a large store that sells a variety of merchandise. Sales Emporium is a large retail store, esp. one selling a…

As the term implies, customer bonding is the process through which a company or organization establishes connections with its clients. Customer loyalty grows over time…

Customer satisfaction (often abbreviated as CSAT) is the extent to which a company’s goods or services fulfill the standards of the consumer. It is a…

Consumer to Consumer (C2C) is the business model that promotes trade between private individuals, also known as ‘Citizen-to-Citizen’. Traditional markets include business to consumer interaction,…

The term business-to-consumer (B2C) is the type of trade transaction in which companies offer goods or services directly to customers. Most companies which sell to…

Business-To-Business Advertising (also known as B2B advertising, or BtoB advertising in some countries), refers to any marketing campaigns targeted at other companies rather than individual…

Social media marketing (SMM) is a content creation that promotes business vendors or products on a social media platform like Facebook, Instagram, Twitter or LinkedIn,…

Brand management is the process of building, managing, and improving a brand. It is a function of marketing that uses techniques to increase the perceived…

Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. It refers to the familiarity of…

A brand ambassador is an advocate of a particular company’s products and services. S/He is a person who is hired by an organization or company…

Brand equity is the total value of the brand as a distinct asset. It is a marketing term that describes a brand’s value. It is a…

Cause marketing refers to marketing that involves a partnership between a business and a non-profit organization. It is marketing done by a for-profit business that…