Lecture on Consumer Attitude Formation
Consumer Attitude is a learning predisposition to behave in a consistently favorable or unfavorable way with respect to a given object. Most consumer attitude is…
Marketing
Lecture on Consumer Learning
Consumer Learning is the process by which a person acquire the purchase and consumption knowledge and experience that they apply to future related behavior. Motivation is…
Lecture on Consumer Perception
Consumer Perception is defined as the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world.…
Lecture on Personality and Consumer Behavior
Personality can be defined as those inner psychological characteristics that both determine and reflect how a person responds to his or her environment. Personality has to…
Lecture on Consumer Motivation
Consumer Motivation is the driving force within individuals that impels them to action. The driving force is produced by a state of tension, which exists…
Lecture on Market Segmentation
Market Segmentation is the process of dividing a market into distinct subsets of consumers with common needs and selecting one or more segments to target…
Lecture on Scope of Consumer Behavior
The Consumer Behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they…
Lecture on Competitive Strategies in Expanding Markets
There are a number of ways of growing or expanding a business. This Lecture focus to discuss on Competitive Strategies in Expanding Markets. Competitive strategy refers to…
Measuring the Effectiveness of the Promotional Program
It’s a Lecture Paper on Measuring the Effectiveness of the Promotional Program. Marketing effectiveness is the quality of how marketers go to market with the…
Lecture on The Role of IMC in the Marketing Process
IMC is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools,…
An Introduction to Integrated Marketing Communications
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.It is defined as customer centric,…
Lecture on Evaluation of Broadcast Media
The term broadcast media covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the…
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