Choosing Brand Elements to Build Brand Equity
Brand elements should inherently be memorable and attention-getting, and therefore facilitate recall or recognition. For example, a brand of propane gas cylinders named Blue Rhino…
Marketing
Brands and Brand Management
Brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or…
Measuring Sources of Brand Equity
Brand based comparative approaches guide about the changes in an element of a brand or marketing activity and its impact on the target brand versus…
Brand Positioning and Values
Brand Positioning is the heart of the marketing strategy. It is act of designing the company’s offer and image so that it occupies a distinct…
Introducing and Naming new Products and Brand Extensions
Brand extensions also facilitates in different ways process of firming position of parent brand in mind of consumer. It helps parent brand state its true…
Branding
Branding is about consumer’s perception of the offering—how it performs, how it looks, how it makes one feel, and what messages it sends.Marketing Communications (or…
Presentation on Marketing Plan of Banglalink
Marketing plan is a comprehensive road-map which outlines an organization’s overall marketing efforts. Banglalink is new brand name of Shebaworld, which has been providing Global Service…
Bangladesh can harness Chinese footwear Market
Bangladesh can secure a foothold in the Chinese footwear market as shoe use in the world’s fastest-growing economy will double over the next five years,…
Assignment on Difference between Brand and Product
Assignment on Difference between Brand and Product Example of Product and Brand => Service Example: Hotel => Convenience product Example: Salt, Brand- ACI PURE => …
The Effects of Cultural Elements on International Marketing
An analytical report The Effects of Cultural Elements in International Marketing as per requirement of the International Marketing. In presenting this report we have tried our…
Term paper on Grameen phone marketing in Bangladesh
This paper reports the results of the study on Grameen Phone marketing which is popular as Oligopoly Market system in Bangladesh. The objective of my…
Lecture on Training the Salesforce
There are two types of sales training programs – Initial sales training program and Continuing sales training program (refresher training). Objective of initial sales training program is…
Load More