Understanding Customer Value and Pricing Strategies
Customer Value and Pricing is increasingly recognised by academics and practitioners as the most effective approach to pricing for companies wishing to achieve increased profitability and…
Marketing
Managing Profitable Customer Relationships
Managing Profitable is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Marketing…
Building Customer Relationships
Relationship marketing is a philosophy of doing business that focuses on keeping and improving current customers rather than on acquiring new customers.
Report on Analyzing The Market of Lux
Unilever is one of the world’s largest and leading multinational company. Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all…
Term paper on Marketing Activities of DHL
The term paper is Marketing Activities of DHL. We have discussed the activities of a specific company which is quiet significant. In 1969, just months…
Measuring Outcomes of Brand Equity Capturing Market Performance
Comparative methods and holistic methods are designed to directly analyze brand equity. Comparative methods tend to analyze effects of consumer perception towards brand in respect…
Managing Brands over Geographic Boundaries and Market Segments
An interesting phenomenon has raised its head in recent time where companies are focusing on regional markets in an effort to counter globalization. In current…
Leveraging Secondary Brand Knowledge to Build Brand Equity
Marketers have various options available to them to facilitate leveraging process. These options are association with companies, countries and distribution channel. There are various ways…
Integrating Marketing Communications To Build Brand Equity
Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers directly or indirectly about the brands they sell. Marketing programs…
Developing a Brand Equity Measurement and Management System
Marketers have various tools at their disposal to build a strong consumer based brand equity. Through this tool, they have developed many strategically important marketing…
Designing Marketing Programs to Build Brand Equity
Marketing programs can facilitate in increasing brand awareness as well as in creating the right brand image. Marketing activities can be weaved around product, pricing…
Customer Based Brand Equity
Brand equity is a good barometer to understand past action and future course of action for marketers, who are active in formulating strategies for a…
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